Epic: DLC is a Tool in the Fight Against Used Games

November 17, 2011 -

Epic Games' director of production Rod Fergusson says that plans for DLC extend back far into a game's development. It used to be that DLC was meant as a way to encourage continued interest in a product months or even years after release, but with a movement towards fighting against used game sales using pay walls like online pass codes, the definition of DLC has changed.

"What people need to understand is that extra content is something that you have to plan," said Fergusson to Game Informer. "There are people who think that the first day of DLC development is the day after you launched. That's not the way it works. A lot of it is that you have to prepare and plan and manage your resources and your people and everything to allow for that.

Fergusson also says that DLC can be an alternative to the "Online Pass" system companies like EA, Warner Bros., and THQ, have integrated into many of their games.

"I think that as the industry has matured we've gotten more into that," Fergusson continues. “It's less about shipping what's left over. It's not about, 'Oh, we had this map left over'... it's keeping the disc in the tray. In a used game culture that you have to actively fight against, I think DLC is one of the ways that you do that."

Source: C&VG


Comments

Re: Epic: DLC is a Tool in the Fight Against Used Games

FREE DLC is a great way to keep people playing a game.

I really hate paid map packs, they are often overpriced for little content and almost never contribute to the story of the game at all.

Re: Epic: DLC is a Tool in the Fight Against Used Games

Epic used to make great games and give great support, including FREE bonus packs.

Now they do mediocre games, countless sequels who bring nothing new to the table (appart from a new shade of color to the palette), cry a lot about piracy and gamers (never had a problem when you made good games, did you?), and now this.

How the mighty have fallen.

Re: Epic: DLC is a Tool in the Fight Against Used Games

Well Epic, nice ironic name, I was actually considering purchasing Gears of War 3.

And with this, you just talked me out of it.

Re: Epic: DLC is a Tool in the Fight Against Used Games

Did you guys know that the last Paid  DLC they published which cost 800 points was just over 2 megs in size? Yep, the entire paid dlc was already on the disk. This has put Epic on my shit list of developers.

Re: Epic: DLC is a Tool in the Fight Against Used Games

How about that Capcom?

----
Papa Midnight

Re: Epic: DLC is a Tool in the Fight Against Used Games

Oh yeah.

Re: Epic: DLC is a Tool in the Fight Against Used Games

Epic: "We're caving into what out publishers and PR tell us to do lest they fire us."

lets face it, they aren't speaking for themselves, their speaking for their jobs sake.

i mean, this is the company that used to plaster their games with FREE content, and suddenly thats changed to fight used games? i call bullsh**. besides that, free content would keep people coming back for more, sold content drives them off.  think about it, group A doesn't have the content and can't play with group B that does. in the end this cuts the player base right down the middle of those that do, and those that don't. Often resulting in even worse situations with multiple map packs being released. Just take a look at what the DLC did to MW2 on the PC. numbers plummeted as the content released, and most people started to remove it just so they could find games.

personally i haven't paid a penny for the trash that GoW3 had, in fact, i finished it and traded it in for a new game. and TBH i dunno if i will for anything thats MP related in the future. MP dlc destroys the games.

i'd believe it more if it weren't for the content nearly always being ON DISC these days.

it was one thing when it was planned and made AFTER the game was developed and released, but now that we're seeing it on disc and with glitchy games... ummm yeah, nothing to do with rushed time lines or anything.

Re: Epic: DLC is a Tool in the Fight Against Used Games

Of course they are. It's the people at the top who do absolutely nothing but sit back and count their money once a game is released that bitch the most about used games sales. We've already gotten all we're entitled to but we still want more more more so let's go after sales we aren't entitled to as well. After we take half the game off the disc so we can sell it to them at $60 and then get another $120 worth of DLC purchases out of them as we sell them stuff back that was in the game but we withheld of course.

Re: Epic: DLC is a Tool in the Fight Against Used Games

I really wish the games industry would get over this sense of entitlement it has about used games. I can't think of any other industry that behaves this way with the products it sells. Can you imagine if car manufacturers, authors, movie-makers, furniture makers etc. started treating second-hand sales as 'lost sales' and implementing measures to stop it happening?

Pull your head out of your ass, games industry, and start worrying about delivering value-for-money for customers instead of your own profit margins all the time. You might earn more respect from your consumers that way.

And for the record, I ALWAYS buy brand new unless it's a game that's no longer in circulation, and I STILL think this attitude is disgusting.

Re: Epic: DLC is a Tool in the Fight Against Used Games

Many of them have tried to stop used versions of their products, so it is not unique to video games.... the game industry is just the most vocal right now because they have not been slapped down yet (i.e. learned the lesson the other companies have) and thus hope they can buck the trend.

Re: Epic: DLC is a Tool in the Fight Against Used Games

music and movie industries would be bankrupt right now if the second hand and piracy were so damned bad as is often claimed.

i mean think of it, everyone at one time had a VCR and could record a vid, many have DVR and DVD-R's now. even when it comes to music most everyone copies the stuff they buy and can copy it for/from others too.

yet they both seem to be doing pretty damned well aside from a total lack of anything decent out of'em recent years.

but ya know, its hurting them soooooo bad and all.

 

Re: Epic: DLC is a Tool in the Fight Against Used Games

Shame they can't fight used game sales by I don't know...making better games? Not making them expensive...um..Selling the ENTIRE game and not a piece here and a piece there. Not DRMing your games to death. Maybe people might buy more new games. - W

Consumer responsibility is just as important as Corporate responsibility. So, be responsible consumers.

Re: Epic: DLC is a Tool in the Fight Against Used Games

or as valve has proven works really well.

make a good offer, and stand by that offer. give additional content at low prices or for free, and keep things interesting by actually SUPPORTING your game.

Re: Epic: DLC is a Tool in the Fight Against Used Games

Valve, stardock, Blizzard, Bioware, Nintendo, etc.

It seems that the ones who bitch the loudest about used game sales are the ones who seem incapable of making a quality game that isn't a rehash.

Re: Epic: DLC is a Tool in the Fight Against Used Games

Its a tool used to make more money despite making plenty of it to start with. 0_o


Copyright infringement is nothing more than civil disobedience to a bad set of laws. Let's renegotiate them.

---

http://zippydsm.deviantart.com/

Re: Epic: DLC is a Tool in the Fight Against Used Games

Wishful thinking there, that DLC is an alternative to an Online Pass.

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E. Zachary Knightquiknkold, I stand corrected on the buttcrack thing. Still, I know of no fabric that actually does that.09/17/2014 - 5:05pm
Andrew EisenSo... it's unethical to discuss the ethics surrounding public interest vs. personal privacy?09/17/2014 - 4:45pm
prh99The source for the game was just released not long ago, it's at https://github.com/keendreams/keen09/17/2014 - 4:43pm
prh99An Indiegogo champagin bought the rights to the early 90's game Keen Dreams to make it open source and release it on GOG etc. https://www.indiegogo.com/projects/let-s-get-keen-dreams-re-released-legally09/17/2014 - 4:42pm
james_fudgeAlso http://www.breitbart.com/Breitbart-London/2014/09/17/Exposed-the-secret-mailing-list-of-the-gaming-journalism-elite09/17/2014 - 4:29pm
Andrew EisenI read the Kotaku story. Nowhere does it say anything close to "Gamers are white bigoted sexist losers." It's commenting specifically on the crap being slung at people discussing gender issues in games. So, what's the problem?09/17/2014 - 4:06pm
Andrew EisenYeah, I can imagine Spiderwoman posed like in your second link.09/17/2014 - 4:00pm
Andrew EisenThat's not the same pose. Spiderman (who is wearing an actual outfit rather than body paint) is crouched low to the ground. Kinda like a spider! Spiderwoman has her butt up in the air like she's waiting to be mounted.09/17/2014 - 3:59pm
quiknkoldAndrew Eisen : Kotaku did a whiole article on it, as did others http://kotaku.com/we-might-be-witnessing-the-death-of-an-identity-162820307909/17/2014 - 3:59pm
CMinerQuiknkold: Do you think that there are no cases where a piece of art (painting, movie, videogame, comic cover, etc) is unambiguously sexist?09/17/2014 - 3:58pm
quiknkoldand can you imagine if Spiderwoman was posed like this? http://goodcomics.comicbookresources.com/wp-content/uploads/2013/02/spider-man1.jpg09/17/2014 - 3:58pm
Andrew EisenWhat games outlet is writing articles saying "Gamers are white bigoted sexist losers"? What examples have you seen of journalists being paid off for favorable reviews? Who's shaming what now? What's the problem with critiquing the Spiderwoman cover?09/17/2014 - 3:57pm
james_fudgeWell there's def "politics" involved in this issue. The movement was hamstrung by bad behavior and illegal activites here. We would have covered it more if not for those unforutnate happenings.09/17/2014 - 3:56pm
quiknkoldhttp://i.imgur.com/v3p8Bwf.jpg Here you go EZacharyKnight. Spidermans Buttcrack.09/17/2014 - 3:56pm
quiknkoldwhile another person doesnt see it09/17/2014 - 3:56pm
quiknkoldJames_fudge : I feel like the people challenging Games are the same people who Challenge Art because Michaelangelo's David shows Wang. The problem is, alot of things with Games are left to the eye of the beholder. One Person see's Sexist Antiwomen views.09/17/2014 - 3:55pm
E. Zachary Knightquiknkold, I don't recall Spider-man's costume conforming to the contour of his buttcrack.09/17/2014 - 3:54pm
quiknkoldIts the same Agenda Fueled Journalism youd find on Fox News or MSNBC. I appreciate Gamepolitics for just stating the facts.09/17/2014 - 3:54pm
james_fudgeQuiknold: you're entitled to your opinion on creatives being left alone. Others are entitled to their opinions that they should be challenged.09/17/2014 - 3:53pm
quiknkoldI can point specifically to the Spiderwoman Milos Manara cover as an example. Not strictly VG Related, its still the same example of journalists attacking Milos's artwork, claiming its sexist, when its the exact same pose Spider-man has done on a cover.09/17/2014 - 3:52pm
 

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