Epic: DLC is a Tool in the Fight Against Used Games

November 17, 2011 -

Epic Games' director of production Rod Fergusson says that plans for DLC extend back far into a game's development. It used to be that DLC was meant as a way to encourage continued interest in a product months or even years after release, but with a movement towards fighting against used game sales using pay walls like online pass codes, the definition of DLC has changed.

"What people need to understand is that extra content is something that you have to plan," said Fergusson to Game Informer. "There are people who think that the first day of DLC development is the day after you launched. That's not the way it works. A lot of it is that you have to prepare and plan and manage your resources and your people and everything to allow for that.

Fergusson also says that DLC can be an alternative to the "Online Pass" system companies like EA, Warner Bros., and THQ, have integrated into many of their games.

"I think that as the industry has matured we've gotten more into that," Fergusson continues. “It's less about shipping what's left over. It's not about, 'Oh, we had this map left over'... it's keeping the disc in the tray. In a used game culture that you have to actively fight against, I think DLC is one of the ways that you do that."

Source: C&VG


Comments

Re: Epic: DLC is a Tool in the Fight Against Used Games

FREE DLC is a great way to keep people playing a game.

I really hate paid map packs, they are often overpriced for little content and almost never contribute to the story of the game at all.

Re: Epic: DLC is a Tool in the Fight Against Used Games

Epic used to make great games and give great support, including FREE bonus packs.

Now they do mediocre games, countless sequels who bring nothing new to the table (appart from a new shade of color to the palette), cry a lot about piracy and gamers (never had a problem when you made good games, did you?), and now this.

How the mighty have fallen.

Re: Epic: DLC is a Tool in the Fight Against Used Games

Well Epic, nice ironic name, I was actually considering purchasing Gears of War 3.

And with this, you just talked me out of it.

Re: Epic: DLC is a Tool in the Fight Against Used Games

Did you guys know that the last Paid  DLC they published which cost 800 points was just over 2 megs in size? Yep, the entire paid dlc was already on the disk. This has put Epic on my shit list of developers.

Re: Epic: DLC is a Tool in the Fight Against Used Games

How about that Capcom?

----
Papa Midnight

Re: Epic: DLC is a Tool in the Fight Against Used Games

Oh yeah.

Re: Epic: DLC is a Tool in the Fight Against Used Games

Epic: "We're caving into what out publishers and PR tell us to do lest they fire us."

lets face it, they aren't speaking for themselves, their speaking for their jobs sake.

i mean, this is the company that used to plaster their games with FREE content, and suddenly thats changed to fight used games? i call bullsh**. besides that, free content would keep people coming back for more, sold content drives them off.  think about it, group A doesn't have the content and can't play with group B that does. in the end this cuts the player base right down the middle of those that do, and those that don't. Often resulting in even worse situations with multiple map packs being released. Just take a look at what the DLC did to MW2 on the PC. numbers plummeted as the content released, and most people started to remove it just so they could find games.

personally i haven't paid a penny for the trash that GoW3 had, in fact, i finished it and traded it in for a new game. and TBH i dunno if i will for anything thats MP related in the future. MP dlc destroys the games.

i'd believe it more if it weren't for the content nearly always being ON DISC these days.

it was one thing when it was planned and made AFTER the game was developed and released, but now that we're seeing it on disc and with glitchy games... ummm yeah, nothing to do with rushed time lines or anything.

Re: Epic: DLC is a Tool in the Fight Against Used Games

Of course they are. It's the people at the top who do absolutely nothing but sit back and count their money once a game is released that bitch the most about used games sales. We've already gotten all we're entitled to but we still want more more more so let's go after sales we aren't entitled to as well. After we take half the game off the disc so we can sell it to them at $60 and then get another $120 worth of DLC purchases out of them as we sell them stuff back that was in the game but we withheld of course.

Re: Epic: DLC is a Tool in the Fight Against Used Games

I really wish the games industry would get over this sense of entitlement it has about used games. I can't think of any other industry that behaves this way with the products it sells. Can you imagine if car manufacturers, authors, movie-makers, furniture makers etc. started treating second-hand sales as 'lost sales' and implementing measures to stop it happening?

Pull your head out of your ass, games industry, and start worrying about delivering value-for-money for customers instead of your own profit margins all the time. You might earn more respect from your consumers that way.

And for the record, I ALWAYS buy brand new unless it's a game that's no longer in circulation, and I STILL think this attitude is disgusting.

Re: Epic: DLC is a Tool in the Fight Against Used Games

Many of them have tried to stop used versions of their products, so it is not unique to video games.... the game industry is just the most vocal right now because they have not been slapped down yet (i.e. learned the lesson the other companies have) and thus hope they can buck the trend.

Re: Epic: DLC is a Tool in the Fight Against Used Games

music and movie industries would be bankrupt right now if the second hand and piracy were so damned bad as is often claimed.

i mean think of it, everyone at one time had a VCR and could record a vid, many have DVR and DVD-R's now. even when it comes to music most everyone copies the stuff they buy and can copy it for/from others too.

yet they both seem to be doing pretty damned well aside from a total lack of anything decent out of'em recent years.

but ya know, its hurting them soooooo bad and all.

 

Re: Epic: DLC is a Tool in the Fight Against Used Games

Shame they can't fight used game sales by I don't know...making better games? Not making them expensive...um..Selling the ENTIRE game and not a piece here and a piece there. Not DRMing your games to death. Maybe people might buy more new games. - W

Consumer responsibility is just as important as Corporate responsibility. So, be responsible consumers.

Re: Epic: DLC is a Tool in the Fight Against Used Games

or as valve has proven works really well.

make a good offer, and stand by that offer. give additional content at low prices or for free, and keep things interesting by actually SUPPORTING your game.

Re: Epic: DLC is a Tool in the Fight Against Used Games

Valve, stardock, Blizzard, Bioware, Nintendo, etc.

It seems that the ones who bitch the loudest about used game sales are the ones who seem incapable of making a quality game that isn't a rehash.

Re: Epic: DLC is a Tool in the Fight Against Used Games

Its a tool used to make more money despite making plenty of it to start with. 0_o


Copyright infringement is nothing more than civil disobedience to a bad set of laws. Let's renegotiate them.

---

Patreon

Deviantart

Re: Epic: DLC is a Tool in the Fight Against Used Games

Wishful thinking there, that DLC is an alternative to an Online Pass.

---You are likely to be eaten by a Grue.
 
Forgot your password?
Username :
Password :

Poll

Best decade for video games?:

Shout box

You're not permitted to post shouts.
InfophileAged well plot-wise, I mean. The animation is showing its age, but if you don't mind that, the plot holds up quite well03/27/2015 - 6:52am
InfophileRobotech may be 30 years old, but it's actually aged pretty well. Plus, one of the three Japanese franchises that went into making it, Macross, is coming out with a new series soon. So it's far from forgotten or out-of-date03/27/2015 - 6:50am
ZippyDSMleePapa Midnight: Care to take a look at this and tell me what you think about it? http://www.amazon.com/Frisby-FS-5010BT-Surround-Speakers-Bluetooth/dp/B00EYX1N2S/03/26/2015 - 10:27pm
Matthew Wilson@AE I think he means both.03/26/2015 - 9:23pm
ZippyDSMleeuhg either a nap after being up 30 hours or working on my comp blah. Oh wow when did the the all shout box page show 3 times as many shouts 0-o03/26/2015 - 8:30pm
Andrew EisenMechaCrash - Sony in particular or Hollywood in general?03/26/2015 - 7:38pm
Matthew Wilson@mach no way in hell, so that is why I want them to stay away.03/26/2015 - 7:21pm
MechaCrash"Get the movie right" is preferable to "stay away," but do you really think they won't screw it up?03/26/2015 - 7:19pm
Craig R.And yes, 90's games. Damn near all of my fav computer & console games were from that decade03/26/2015 - 7:00pm
Craig R.I'd take the NCAA seriously if they'd bite instead of bark03/26/2015 - 6:59pm
Andrew EisenConster - Sure, give me a few minutes.03/26/2015 - 3:05pm
Consterhttp://sanfrancisco.cbslocal.com/2015/03/26/salesforce-ceo-says-company-is-cancelling-all-programs-in-indiana-over-lgbt-discrimination-fears/ http://edition.cnn.com/2015/03/25/politics/mike-pence-religious-freedom-bill-gay-rights/index.html03/26/2015 - 2:55pm
ConsterApparently Salesforce and the NCAA are also upset over SB 101. I know they're not video-games related, but maybe add a line to the article?03/26/2015 - 2:54pm
Andrew EisenThat said, I doubt that if the movie gets made, it will be similar to either version of the show. But, Star Wars movies will be out again and the designs are still pretty awesome so it's got a chance.03/26/2015 - 2:34pm
Andrew EisenPeople my age and older with disposable income and a fondness for nostalgia.03/26/2015 - 2:32pm
Matthew Wilson@AE I am kinda surprised sony would want to make a movie of something that is 30 years old. I woulder how many people remember robotech?03/26/2015 - 2:24pm
Andrew EisenProbably not but my wish is that Hollywood make good anime movies.03/26/2015 - 2:20pm
Matthew Wilsonhttp://variety.com/2015/film/news/robotech-movie-sony-tv-series-anime-1201460191/ am I the only one that wishes Hollywood would stay a million mile away from anime?03/26/2015 - 1:29pm
MaskedPixelantehttp://www.comicbookmovie.com/fansites/markcassidycbm/news/?a=117247 Because when I think "all new, all different", my mind jumps to a hero that's served on FOUR different Avengers teams.03/26/2015 - 11:31am
Matthew Wilsonnot shocked, lets see how gencon reacts.03/26/2015 - 11:01am
 

Be Heard - Contact Your Politician