Who is the Typical iPad Buyer?

November 18, 2011

Marketing firm BlueKai has compiled the profile of the typical iPad buyer, listing three traits that land in the "highly likely to buy" category. The data shows that the typical iPad buyer owns a pet, is male, and is a frequent purchaser and player of video games. Health care professionals, international travelers, apartment dwellers and organic food fans also scored high on the list. The firm also found that vitamin takers, domestic business travelers, married couples and college graduates had common attributes of iPad owners.

BlueKai created an infographic to reflect its findings, including a few bits of data from other research firms. You can check out the full infographic at Apple Insider.

Source: Apple Insider

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Comments

Re: Who is the Typical iPad Buyer?

Submitted by Daysleepin on Fri, 11/18/2011 - 11:03.

I am with Zen, I do like the IPads but i just felt like i wasn't getting enough bang for my buck so i went with android instead.

Re: Who is the Typical iPad Buyer?

Submitted by Zen on Fri, 11/18/2011 - 10:35.

As a 31 (soon to be 32 year old) male pet owner, I'm still happy with my Android tablet and glad I bought it over the iPad2. I do like the design of the iPad, but it wasn't able to adapt to other devices as well if they were not Apple as well and greatly limited me for memory.

It is an interesting chart to look at though to see the breakdown and think about how friends of mine that did buy the iPad fit into it. But in the end, it always comes down to an individual and what they need over how large a market one device can cover.

Zen aka Jeremy Powers
Editor and Host of the Zenspath Podcast
www.ZensPath.com
XBL: "PsychoticZen" PSN: "Zenspath"
Nintendo Network: "Psychoticzen", 3DS: "0860-3238-7260"

Poll

Shout box

Andrew Eisen: Xbox One may not be always on but that doesn't mean you can use it without an internet connection. http://kotaku.com/xbox-one-does-require-internet-connection-cant-play-o-50916410905/21/2013 - 7:39pm

Andrew Eisen: Polygon says EA's CFO says it is developing games for Wii U but doesn't provide that quote. http://www.polygon.com/2013/5/21/4351844/ea-developing-wii-u-games05/21/2013 - 7:11pm

Andrew Eisen: Well, I was right. Both Sony and Microsoft's consoles will be out by the year's end and both will be significantly more powerful than the current gen.05/21/2013 - 5:06pm

james_fudge: thnx05/21/2013 - 4:47pm

Zen: Just to let ya know...you called it the "Xbox 260" in the backwards compatibility article lol.05/21/2013 - 4:26pm

Zen: @PHX Awesome, I will hit those up after class tonight. Going back to college finally! :) My kids have had a blast telling ME to do my homework now lol.05/21/2013 - 4:19pm

PHX Corp: @Zen I sent you a friend request on both PSN and XBL, just a heads up05/21/2013 - 4:16pm

Zen: I noticed it with the football players when EA showed off Madden as well.05/21/2013 - 4:11pm

Zen: Is it just me or is call of duty hitting the "uncanny valley" with their nicely modeled faces and dead looking eyes? I found it distracting and seemed actually "less" real to me lol.05/21/2013 - 4:10pm

james_fudge: it sounds like if you have an HD reciever you'll be able to use it with a pass-through cable... not 100 percent sure yet05/21/2013 - 2:41pm

james_fudge: happening now http://majornelson.com/2013/05/21/xbox-one-architecture-panel/05/21/2013 - 2:20pm

E. Zachary Knight: Some reading material for Microsoft on its used games blocks. That will hurt the console more than helping. http://ezknight.net/?page_id=20505/21/2013 - 2:18pm

james_fudge: yeah good luck with over the air TV05/21/2013 - 2:12pm

E. Zachary Knight: But what if I want to only watch over the air tv? I don't subscribe to pay tv. I never will. If that is a requirement, then MS wasted 45 minutes telling me how great TV will be.05/21/2013 - 2:08pm

james_fudge: EZK it will depend on your provider, just like HBO Go i'd imagine.05/21/2013 - 2:05pm

PHX Corp: @IanC there's also a chance that those titles might be Xbox one exclusive, but it's too early to tell afaik05/21/2013 - 2:03pm

IanC: @E. Zachary Knight - MS certainly got the checkbook out for EA, so no surprise on how negative they are over the Wii U.05/21/2013 - 1:54pm

MaskedPixelante: So now I have to wonder, how many of EA's games are skipping the PS4 because of their pro-used stance?05/21/2013 - 1:53pm

E. Zachary Knight: On the TV front, does the XBox One require a cable/satellite subscription or will I be able to use my over the air channels?05/21/2013 - 1:48pm

E. Zachary Knight: Also, that name was not one of the options on our poll.05/21/2013 - 1:42pm

All shouts

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