Bobby Kotick: LucasArts will benefit from Star Wars MMO, Not EA

November 29, 2011 -

Activision CEO Bobby Kotick takes a jab at EA, saying at the recent Reuters Media Summit that it will be LucasArts - and not Electronic Arts - that makes out like a bandit when MMO Star Wars: The Old Republic is released. At least he admits that the Star Wars-themed MMORPG will be successful.

"Lucas is going to be the principal beneficiary of the success of Star Wars," Kotick told the Reuters Media Summit. "We've been in business with Lucas for a long time and the economics will always accrue to the benefit of Lucas, so I don't really understand how the economics work for Electronic Arts." "If you look at the history of the people investing in an MMO and achieving success, it's a small number," Kotick continued.

EA's BioWare is developing the game at its Austin, Texas studio. The game is scheduled for release five days before Christmas.

Kotick also talked about Skylanders - the Spyro The Dragon themed game that uses a portal to scan toy action figures into the game. The game is proving to be popular on several platforms and some retailers are running out quickly.

"Retailers across the board are concerned that they will be out of inventory well before Christmas," he said. "There's nothing we can do because they are made offshore and we can't get product made that quickly."

This could be a potential problem for anyone that has already bought Skylanders but wants to collect the 30+ action figures that go with the game.

Source: Reuters by way of GI.biz

 


Comments

Re: Bobby Kotick: LucasArts will benefit from Star Wars MMO, ...

Simple! EA will use SWtOR to push Origin onto people.

Re: Bobby Kotick: LucasArts will benefit from Star Wars MMO, ...

This proves just how clueless Bobby Kotick really is in my opinion. When I think of SWTOR I think of -->  BIOWARE <-- and no one else.

Kotick is exactly what is wrong with gaming right now. Too many friggin "suits" in my gaming world now a days. Get the fuck out... please.

Re: Bobby Kotick: LucasArts will benefit from Star Wars MMO, ...

As long as millions keep buying Call of Duty 298 every year, we'll have to suffer Kotick.

Get used to him.

 
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MattsworknameNo, but they were still bullied by feminist into pullign the game. Something I think rockstar should have sued over07/28/2015 - 5:33pm
NatirAndrew, people like Zoe Quinn, Anita Sarkeesian, and Brianna Wu have no affect on anything with regards to the gaming industry?07/28/2015 - 5:33pm
Andrew EisenI also don't consider petitions (even stupid nonsense ones like the one in question) to be bullying or threatening.07/28/2015 - 5:33pm
Andrew EisenTarget is not a developer or publisher.07/28/2015 - 5:31pm
MattsworknameAndrew: target asutraila, GTA 5. You were saying?07/28/2015 - 5:27pm
Andrew EisenNatir - Everything. I've been here since the beginning but we're not talking about ethics in games journalism right now. Did you really want to switch subjects?07/28/2015 - 5:25pm
Andrew EisenYes, how a game works, how characters are portrayed, how the controls operate, tone, themes, writing, etc. are all up to the devs. But that doesn't mean any of that is off limits to criticism by the people who consume it.07/28/2015 - 5:25pm
NatirAndrew, what do you exactly know about the GamerGate issue and the history behind it?07/28/2015 - 5:23pm
Andrew EisenYou're being absurd. No one is bullying or threatening developers and publishers.07/28/2015 - 5:23pm
MattsworknameAs far as im concerned, if feminist are allowed to bully and threaten retailers, developers, and publishers, then so should men, blacks asisans and jews. but thats NOT how it works, And thats why aniita and company are bullshit07/28/2015 - 5:22pm
NatirThe point is that there are tons of games that have women in lead roles. How someone is portrayed (woman or man), is up to the developers and writers of the story.07/28/2015 - 5:21pm
Andrew EisenDon't type angry. Your spelling is getting worse and you dropped an f-bomb which is why I deleted one of your comments.07/28/2015 - 5:21pm
MattsworknameMen do not get to decide how they are portrayed in games all the time, not do people of specific races. So why should women suddenly have the right to tell the industry how to portray them.07/28/2015 - 5:21pm
Andrew EisenI get to argue anything I damn well please, thank you very much. And again, no one's arguing that women don't exist in games. They're critiquing how they're generally portrayed.07/28/2015 - 5:20pm
Mattsworknameroles07/28/2015 - 5:20pm
MattsworknameYou dont get to argue that andrew, men or women do NOT get a say in how a game portary them, That is at the whim of the developer. YOu may not like how it's done, but the list hows, clearly, that women get a large amount of representation in the industry07/28/2015 - 5:19pm
Andrew EisenAlso, those few hundred games aren't from 2014. They're from the past couple decades. I spotted one from as early as 1990 and a bunch that aren't out yet.07/28/2015 - 5:19pm
Andrew EisenBecause the argument is not just how many games have women in them but how they are portrayed in those games.07/28/2015 - 5:16pm
Mattsworknamerepresented in games then Aniita and company like to claim?07/28/2015 - 5:15pm
MattsworknameAndrew: Even if you low ball the number of games on that list, or were to discount those that don't have exclusively female protaganists, that list is 36 pages long, 10 per page, thats HUNDREDS of games. how does that not show that woman are far better07/28/2015 - 5:14pm
 

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