Bobby Kotick: LucasArts will benefit from Star Wars MMO, Not EA

November 29, 2011 -

Activision CEO Bobby Kotick takes a jab at EA, saying at the recent Reuters Media Summit that it will be LucasArts - and not Electronic Arts - that makes out like a bandit when MMO Star Wars: The Old Republic is released. At least he admits that the Star Wars-themed MMORPG will be successful.

"Lucas is going to be the principal beneficiary of the success of Star Wars," Kotick told the Reuters Media Summit. "We've been in business with Lucas for a long time and the economics will always accrue to the benefit of Lucas, so I don't really understand how the economics work for Electronic Arts." "If you look at the history of the people investing in an MMO and achieving success, it's a small number," Kotick continued.

EA's BioWare is developing the game at its Austin, Texas studio. The game is scheduled for release five days before Christmas.

Kotick also talked about Skylanders - the Spyro The Dragon themed game that uses a portal to scan toy action figures into the game. The game is proving to be popular on several platforms and some retailers are running out quickly.

"Retailers across the board are concerned that they will be out of inventory well before Christmas," he said. "There's nothing we can do because they are made offshore and we can't get product made that quickly."

This could be a potential problem for anyone that has already bought Skylanders but wants to collect the 30+ action figures that go with the game.

Source: Reuters by way of GI.biz

 


Comments

Re: Bobby Kotick: LucasArts will benefit from Star Wars MMO, ...

Simple! EA will use SWtOR to push Origin onto people.

Re: Bobby Kotick: LucasArts will benefit from Star Wars MMO, ...

This proves just how clueless Bobby Kotick really is in my opinion. When I think of SWTOR I think of -->  BIOWARE <-- and no one else.

Kotick is exactly what is wrong with gaming right now. Too many friggin "suits" in my gaming world now a days. Get the fuck out... please.

Re: Bobby Kotick: LucasArts will benefit from Star Wars MMO, ...

As long as millions keep buying Call of Duty 298 every year, we'll have to suffer Kotick.

Get used to him.

 
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Andrew EisenKrono - Many of the people pushing gender issues aren't nice people? I'm sure not everyone's a sweatheart but so far, everyone I've seen with such a critique had absolutely nothing to back them up.09/19/2014 - 10:46am
InfophileI think there's a qualitative difference between a site and a hashtag though. GP can ban anyone from commenting, so they can have the image they want. But anyone can use any hashtag and try to poison it. Granted, that hasn't happened to the other one yet09/19/2014 - 10:13am
E. Zachary KnightKrono, your comparison to GP does not work. We do not need to get rid of GP, because no one associates GP with trolls and abuse. The same can't be said for gamergate.09/19/2014 - 10:09am
Krono@Michael You don't remember the "other hashtag" because no one actually uses it. We're talking 836,983 uses of #gamergate over it's lifetime, and 8,119 for the "alternative". 47,129 uses on the 18th vs 41. With #notyourshield at 140,133 uses & 5,209 uses09/19/2014 - 9:48am
Kronoresearch it. Changing tags to get away from trolls would be like wiping GamePolitics and restarting under a new name to get away from people calling Jack Thompson a filthy names in the comments section.09/19/2014 - 9:35am
Sleaker@quiknkold - seems like all that page is is a bunch of random developer opinions and rumors that we're supposedto do what with?09/19/2014 - 9:31am
Kronoas an opportunity to push back against them. It's one of the things muddling the issue. @conster A new hashtag would do nothing to improve anything. Trolls will simply follow to the new hashtag, and it will confuse the issue for anyone attempting to09/19/2014 - 9:25am
Krono@Andrew aaah. Yes, I'm sure there's some of that. Part of the problem is many of the people pushing gender issues are not very nice people. Basically the latest incarnation of moralists we've seen in the past couple decades. Naturually some will take this09/19/2014 - 9:23am
quiknkoldhttp://www.nichegamer.net/2014/09/real-gamedevs-sound-off-regarding-the-gamergate-controversy/09/19/2014 - 8:35am
MaskedPixelanteMeanwhile, in news that actually DOES matter, Scotland voted "NO" to Scottish independance.09/19/2014 - 8:20am
ConsterSeriously? "We shouldn't make a new hashtag - it's better to associate ourselves with psychos than to decrease our visibility"?09/19/2014 - 7:54am
Michael ChandraI forget what it is exactly, but there already is another hashtag that some use, exactly to separate themselves from the abusive behaviour. So don't bother lying to me.09/19/2014 - 7:06am
quiknkold2 to 3 or more09/19/2014 - 6:53am
quiknkoldMichael Chandra : I'll say this. The only reason they havent used another hashtag is because it would look like a form of dividing the arguement. Using another Hashtag has come up, and they feel like if they made a new hashtag, it'll split the debate from09/19/2014 - 6:53am
Michael ChandraYou want a debate? Build a wall between you and the poisoned well. Make clear you despise it, despise the behaviour. Then get into the other issues you are troubled with, and don't say a single word again about the poisoned well.09/19/2014 - 3:46am
Michael ChandraAnd someone claiming #notyourshield was to be taken serious, when chatlogs show they wanted it going to hide even more harassment behind? Yeah, not buying a word you're saying. You poisoned your own well.09/19/2014 - 3:45am
Michael Chandraallegedly fired over giving a game a mediocre review and the company threatened to pull ads? Sorry but I ain't buying this.09/19/2014 - 3:45am
Michael ChandraBut people arguing this is horrible and just about ethics, even though there's very little support that journalistic integrity was actually violated here, while they never spoke up when a journalist was09/19/2014 - 3:43am
Michael ChandraIf people start with condemning the way GamersGate was used as a misdirection, then use a better hashtag, that would work in convincing me they mean it.09/19/2014 - 3:43am
Andrew EisenOoo, this one came down to the wire! https://www.kickstarter.com/projects/749082525/nefarious09/19/2014 - 1:03am
 

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