IndustryGamers is reporting that GamePro has been officially pronounced dead after the magazine decided that it would go to a quarterly format earlier this year. Clearly the experiment failed and owner IDG Games has decided to shut down the magazine's web presence, lay off staff and publish the very last issue of the magazine. The popular web site is set to close on December 5, with anyone visiting the site being redirected to PC World.
"Fans of GamePro online will be able to access the latest games news, reviews, and 'how-tos' from the PCWorld editorial team. Visitors to gamepro.com will be redirected to the PCWorld GamePro channel on pcworld.com," the company said.
The GamePro brand will live on though, according to IDG through "GamePro Media." GamePro Media will be "refocusing its US business exclusively on its growing custom publishing and solutions business." This decision was made by Mike Kisseberth, who is in charge of IDG's Consumer and Small Business media group. That group handles PC World, Mac World, and GamePro Media. GamePro Custom Solutions will be led by GamePro's current President, Marci Yamaguchi Hughes.
“The U.S. editorial and business staff worked hard to earn a passionate, loyal following for GamePro and I am grateful for their dedication and hard work over the years,” said Kisseberth. “GamePro, like all businesses, must keep up with industry changes and economic realities. Marci and her colleagues have tremendous expertise in the games arena, and now they will be putting that knowledge to work for the brands that gamers love. Look for GamePro Custom Solutions to be blazing new trails in online branding for the game industry, providing gamers with deeper, richer interactions with the companies and titles they most want to know about.”
GamePro Magazine was launched in 1989, with the official web site following in 1996.