id Software Developer Explains Why Google, Apple Avoided New ESRB Ratings System

December 1, 2011 -

The ESRB and the CTIA detailed a new ratings systems for mobile games this week - backed by such companies as AT&T, Microsoft, Sprint, T-Mobile USA, U.S. Cellular and Verizon Wireless. Two companies that were curiously absent from that list hold the lion's share of the market when it comes to platforms: Apple and Google. Both companies said publicly that it didn't make a lot of sense for them to sign on to the new ratings system because they already had their own systems in place. While developers and publishers will argue about the pluses and minuses of both ratings systems, it looks like they are here to stay. This obviously hurts the ESRB's efforts to create a ratings system for North America that covers every kind of mobile game.

GameIndustry.biz has a story on this - featuring the comments from both companies on why they opted to go it alone when it comes to ratings, but the most interesting part of the article are comments from Rafael Brown, a design lead at id Software. Responding to other commenters, Brown lays out some compelling reasons why the two platform holders decided to keep the ratings in-house:

"@Gabriel - Do your homework, the ESRB is not an independent body anymore than the MPAA is. They are self regulating bodies. @Michelle - You realize that there is no global ratings system? If you create a PC/console global release you could be submitting to 10 different ratings bodies easily. There will always be regional differences. Different countries want their own ratings systems.

By asking for one system you completely ignore _why_ Apple and Google want to control their own ratings. Small developers may not have the time or money to submit to multiple ratings systems. Apple and Google are providing an actual unified ratings system for their platform. This is a first. They're doing what you asked for, better than the PC/Console space. Why are you criticizing?

And Apple and Google technically sell in more markets. Apple iTunes sells in 126 countries. All ratings systems combined cover less than half of those countries. What do you suggest Apple does for the other 60-80 not covered?

Mobile development can be fast in pace and some of the developers are quite small. Asking a garage developer of two people to submit to the same regulatory body run by EA, Acti, Ubi, MSoft, Sony, Ninty, etc ignores that garage devs can't afford to.

Apple and Google are thinking of the range of developers that develop on their platform, of that I'm thankful. As for complaining about what sticker is on the box... digital games have no box. Please learn about a platform before you make random complaints about it.
"

The real question is how much does it hurt the ESRB's efforts when its ratings don't cover a majority of the mobile games being produced today? Some would say it seriously undercuts their efforts...

Source: GameIndustry.biz

 


Comments

Re: id Software Developer Explains Why Google, Apple Avoided ...

id: Blah blah blah pc development is too hard, its all about consoles and tablets now.

I grow tired of your negativity id.

 
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MaskedPixelanteNah, I'm fine purple monkey dishwasher.07/28/2014 - 4:05pm
Sleaker@MP - I hope you didn't suffer a loss of your mental faculties attempting that.07/28/2014 - 3:48pm
MaskedPixelanteOK, so my brief research looking at GameFAQs forums (protip, don't do that if you wish to keep your sanity intact.), the 3DS doesn't have the power to run anything more powerful than the NES/GBC/GG AND run the 3DS system in the background.07/28/2014 - 11:01am
ZenMatthew, the 3DS already has GBA games in the form of the ambassador tittles. And I an just as curious about them not releasing them on there like they did the NES ones. I do like them on the Wii U as well, but seems weird. And where are the N64 games?07/28/2014 - 10:40am
james_fudgeNo. They already cut the price. Unless they release a new version that has a higher price point.07/28/2014 - 10:19am
E. Zachary KnightMatthew, It most likely is. The question is whether Nintendo wants to do it.07/28/2014 - 10:12am
Matthew WilsonI am sure the 3ds im more then powerful enough to emulate a GBA game.07/28/2014 - 9:54am
Sleaker@IanC - while the processor is effectively the same or very similar, the issue is how they setup the peripheral hardware. It would probably require creating some kind of emulation for the 3DS to handle interfacing with the audio and input methods for GBA07/28/2014 - 9:30am
Sleaker@EZK - hmmm, that makes sense. I could have sworn I had played GB/GBC games on it too though (emud of course)07/28/2014 - 9:23am
E. Zachary KnightSleaker, the DS has a built in GBA chipset in the system. That is why it played GBA games. The GBA had a seperate chipset for GB and GBColor games. The DS did not have that GB/GBC chipset and that is why the DS could not play GB and GBC games.07/28/2014 - 7:25am
IanCI dont think Nintendo ever gave reason why GBA games a reason why GBA games aren't on the 3DS eshop. The 3DS uses chips that are backwards compatable with the GBA ob GBA processor, after all.07/28/2014 - 6:46am
Sleakerhmmm that's odd I could play GBA games natively in my original DS.07/28/2014 - 1:39am
Matthew Wilsonbasically "we do not want to put these games on a system more then 10 people own" just joking07/27/2014 - 8:13pm
MaskedPixelanteSomething, something, the 3DS can't properly emulate GBA games and it was a massive struggle to get the ambassador games running properly.07/27/2014 - 8:06pm
Andrew EisenIdeally, you'd be able to play such games on either platform but until that time, I think Nintendo's using the exclusivity in an attempt to further drive Wii U sales.07/27/2014 - 7:21pm
Matthew WilsonI am kind of surprised games like battle network are not out on the 3ds.07/27/2014 - 7:01pm
Andrew EisenWell, Mega Man 1 - 4, X and X2 are already on there and the first Battle Network is due out July 31st.07/27/2014 - 6:16pm
MaskedPixelanteDid Capcom ever give us a timeline for when they planned on putting the Megaman stuff on Wii U?07/27/2014 - 2:23pm
MaskedPixelanteIf by "distance themselves from Google Plus" you mean "forcing Google Plus integration in everything", then yes, they are distancing themselves from Google Plus.07/26/2014 - 12:20pm
MechaTama31I wish they would distance G+ from the Play Store, so I could leave reviews and comments again.07/26/2014 - 11:03am
 

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