Peter Moore: Battlefield 3 Took Market Share from MW3

December 8, 2011

According to EA's Peter Moore Battlefield has either taken market share from Modern Warfare 3, has added millions of new customers into the mix, or both. The COO of EA insists that Battlefield 3 has successfully taken a slice of Modern Warfare 3’s market share, even though the latest title in Activision's top franchise has become the fastest selling entertainment product of all time.

"It's early days and we're only a month in – we feel very good about it," Moore told IndustryGamers. "Two entities have benefited from Call of Duty and Battlefield being on the market: gamers and the industry. Together we've grown the genre enormously. 10m [copies of Battlefield 3] sold in and 5m sold through doesn't come out of nowhere – if we haven't gained share, that means in the first week we've added 5 million new FPS gamers."

"I think when the dust fully settles, maybe when we're looking at this at the end of our fiscal year (March 31, 2012) we'll do an analysis and I think we will have taken share," Moore added I don't think there's any doubt about that, unless everything BF3 sells is just incremental."

One thing Moore didn't take into account is that some consumers who just happen to love gritty modern-day military shooters may have bought both games...

Source: MCV

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Comments

Re: Peter Moore: Battlefield 3 Took Market Share from MW3

Submitted by axiomatic on Fri, 12/09/2011 - 11:43.

Well BF3 is the better game in multiplayer. Multiplayer is what will be sustaining BF3 sales the rest of this year. MW3 multiplayer was a real let down this time.

Re: Peter Moore: Battlefield 3 Took Market Share from MW3

Submitted by SinisterInfant on Fri, 12/09/2011 - 11:22.

It happened to me. Bought B3 and haven't felt the need to get MW3. B3 is more then enough and I enjoy the ability to pick specific servers.

I've owned both the previous MW's. No real interest in this one.

Re: Peter Moore: Battlefield 3 Took Market Share from MW3

Submitted by DorthLous on Fri, 12/09/2011 - 10:16.

Or, you know, people could be playing both games...

Re: Peter Moore: Battlefield 3 Took Market Share from MW3

Submitted by Kajex on Thu, 12/08/2011 - 20:24.

Hey everyone, I just won at Skyrim!

See, I can do it too.

Re: Peter Moore: Battlefield 3 Took Market Share from MW3

Submitted by TK n Happy Ness on Thu, 12/08/2011 - 16:11.

I wouldn't believe anything EA says, especially since they can easily piss off people

Re: Peter Moore: Battlefield 3 Took Market Share from MW3

Submitted by -Jes- on Thu, 12/08/2011 - 20:11.

Dunno about pissing people off specifically, but I do know that for many years now EA's been caught time and time again lying in broad daylight.

Shout box

BearDogg-X: @PHX Corp: It's like they're just throwing crap at the wall to see what sticks at this point.05/20/2013 - 12:15pm

Kajex: http://www.rockpapershotgun.com/2013/05/20/neverwinter-money-making-exploit-sees-cryptic-turn-back-time/ My understanding is that none of this was illegal, either.05/20/2013 - 11:42am

PHX Corp: http://www.gamezone.com/news/2013/05/20/violent-video-games-are-bad-for-your-body Most rediclous Study about violent video games ever05/20/2013 - 10:13am

Cecil475: @PHX Corp - The dude's a moron who wouldn't know crap if it came up and kicked him.05/19/2013 - 6:36am

PHX Corp: http://kotaku.com/ea-sports-developer-calls-wii-u-crap-and-nintendo-wa-508481261 EA Sports Canada Moron calls Wii U 'Crap' and Nintendo 'Walking Dead'05/18/2013 - 11:42am

E. Zachary Knight: If the videos are of sufficient quality that people subscribe and watch regularly, then those let's players are providing a service that people want. That is the heart of capitalism. That is not something that should be shamed.05/17/2013 - 8:06am

E. Zachary Knight: I have no idea who either of those people are. However, I still don't see why making a business out of creating let's play videos is somehow evil or wrong.05/17/2013 - 8:04am

MaskedPixelante: It sure is if you're just doing it for the money. See Tobuscus and/or Pewdiepie for what happens when people get into it just for the money.05/17/2013 - 7:30am

E. Zachary Knight: Why is it wrong to make money doing LPs? Why should that be something that should be shamed?05/17/2013 - 6:20am

MaskedPixelante: https://twitter.com/PsychedelicSA/status/335183893214924801 Now here's an interesting, glass half full thought about the Nintendo LP thing. It outs the people who are just doing LPs to make money.05/17/2013 - 5:56am

E. Zachary Knight: I responded in writing to all this "let's play" stuff Nintendo Started. No need for my permission, I won't give it. It's not mine to give. http://divineknightgaming.com/?p=29205/16/2013 - 2:21pm

E. Zachary Knight: Lars Doucet of Levelup Labs has a Reddit going on game companies that allow monetization of Let's Play videos. http://www.reddit.com/r/Games/comments/1egayn/lets_build_a_list_of_game_studios_that_allow/05/16/2013 - 1:04pm

Sleaker: @Imautobot - yah I wouldn't use an emulator as a good first run test of how stable the console is, haha.05/16/2013 - 11:47am

E. Zachary Knight: The 50th person to jump off a bridge is just as dumb if not dumber than the 1st.05/16/2013 - 10:03am

MaskedPixelante: Yeah, let's all jump on Nintendo for doing this, even though they're hardly the first company to do this...05/16/2013 - 9:47am

E. Zachary Knight: Wow Nintendo, this is wrong. http://kotaku.com/nintendo-forcing-ads-on-some-youtube-lets-play-video-50709238305/16/2013 - 8:44am

Imautobot: @Sleaker, further gameplay has revealed that the controller button do stick under the faceplate. Also, The NES emulator (Emuya)keeps crashing on me, though I think a bad ROM is causing it.05/16/2013 - 7:10am

Papa Midnight: AE: I wonder if any other publishers will follow suit.05/15/2013 - 8:12pm

Andrew Eisen: EA is ditching Online Pass. http://venturebeat.com/2013/05/15/ea-kills-its-controversial-online-pass-program/05/15/2013 - 7:20pm

Avalongod: @Zach and quicnkold...I've read the bill and the intent of it is to fear-monger. It's not a balanced message. I don't recall the ESRB being mentioned at all. It's more "keeps your kids away from these movies/games or they'll become violent"05/15/2013 - 4:35pm

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