Zynga to Potential Investors: We Can Double Our User Base

December 9, 2011 -

Zynga is telling investors as it pitches for its upcoming initial public offering, that it can and will double its user base - a user base that has been in decline for the last few months due to good-old-fashioned drop-off and Facebook's change in the way it measures user activity. "We could see that doubling," Pincus said at the luncheon at a Boston hotel with potential investors. He did not give a time frame for meeting this target. He added during that conversation that customers that actually spend money represent less than three percent of Zynga's total number of players.

The company also said during a video presentation that it now has 13 million daily average users on mobile devices - up from 11.1 million in October.

Pincus said that the mobile game Words With Friends has jumped to 10 million users from 2 million users a year ago. Zynga Chief Financial Officer David Wehner added that the company has ramped up its capital spending, but it is targeting an adjusted EBITDA (earnings before interest, taxes, depreciation and amortization) margin in the "40 percent range." According to its last filing, Zynga's operating margin based on its adjusted EBITDA is 28 percent for the first three quarters of the year.

Zynga will be holding a similar luncheon in New York and one-on-one meetings with investors as it shakes the tree for big investments.

Source: Reuters


 
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Should ‘sexism’ factor into a video game’s rating?:

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Wonderkarpthere also arent "Various Factions" in GamerGate. No Harrassment has been linked directly too GamerGate. I'm deep in the trenchs and there arent any factions.11/21/2014 - 11:38am
NeenekoI would disagree that it has 'never been the case', for various factions perhaps not, but what made GG blow up was the intersection between submerged issues, and that is one of them.11/21/2014 - 11:33am
Neeneko@Zippy - to a point, but consumers also tend to like what they are already comfortable with, so tropes in general tend to have a comforting feel. Just like mechanics and controls tend to be similiar.11/21/2014 - 11:31am
ZippyDSMleeAren't most sexiest tropes jsut cheap/poor creativity more so than pure markaibility?11/21/2014 - 11:19am
Wonderkarpbut some people have been successfull in drawing attention too themselves to steer the conversation from ethics in journalism to women in gaming when that has never been the case.11/21/2014 - 11:17am
WonderkarpZachary, not really. the Quinn story was just more gas to a ready to burn fire. If it wasnt her, it would have been some other scandal just waiting to happen. Just look at Doritosgate. It was the 11 Dead Gamer articles that threw the match in the fire.11/21/2014 - 11:16am
PHX Corphttp://www.polygon.com/2014/11/21/7258775/ubisoft-suggests-assassins-creed-unity-players-remove-all-game Ubisoft suggests Assassin's Creed Unity players remove all game contacts to prevent crashes -Facepalm-11/21/2014 - 10:56am
E. Zachary KnightWonderkarp, That may not be an issue with you and the faction of gamergate you associate with, but it was and still is a strong influence on gamergate and its founding.11/21/2014 - 10:12am
NeenekoSales are abstract and spread across the group, but coworker perception of 'common sense wisdom' in design, that is what gets advancement or hirings.11/21/2014 - 10:02am
NeenekoThe one complaint I would have about the piece is it over reliance on the idea that markets and sales drive industry trends. While those are macro level factors, a larger one is the aggregate effect career advancement.11/21/2014 - 10:02am
NeenekoThat gets into the article's point about there being many factions within GG.11/21/2014 - 9:48am
Wonderkarprest of the article seems good.11/21/2014 - 9:40am
Wonderkarpreading the article. I take offence to "girls and women embracing video games as a form of entertainment" as one of the issues. Its not. Certain people made it, but its never been an issue and many many people within GamerGate are Female11/21/2014 - 9:36am
NeenekoDid anyone else catch the GG flareup on "Crash Course: World History"? I am still trying to figure out if it was a raid or something.11/21/2014 - 9:36am
E. Zachary KnightReason returns to the Gamergate discussion. http://reason.com/archives/2014/11/20/gamergate-consumerism-as-culture-war11/21/2014 - 9:29am
NeenekoI would so play a kid/chibi version of AC.11/21/2014 - 9:29am
ZippyDSMleehttps://www.youtube.com/watch?v=ASmpwURXRaM#t=88 neat but it looks mindlessly online.... blah11/21/2014 - 9:24am
WonderkarpImagine AC as a Kids Show? "Dance your Cares Away, Worry for another dayyy, let the music play*bumbum* down in Assassins Creed!"11/21/2014 - 8:54am
Cheater87http://www.gamesindustry.biz/articles/2014-11-20-ubisoft-wants-to-expand-assassins-creed-audience-to-kids11/21/2014 - 8:32am
WonderkarpI suffer from mild OCD so its probably just that. Keeps my mind on certain things I wish it didnt11/21/2014 - 8:26am
 

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