Report: IGA Worldwide Lays Off a Third of its Staff

December 12, 2011 -

The once promising in-game advertising agency IGA Worldwide continues to struggle, and has laid off nearly a third of its employees, according to a VentureBeat report.

The New York-based firm cut around seven of its 22 employees, according to two anonymous sources close to the situation. Justin Townsend, co-founder of IGA Worldwide, told VentureBeat in an email that the "one-third layoffs" figure was incorrect, but declined to comment further. In a subsequent update to the story Townsend told VentureBeat that "less than a quarter" of the employees were laid off and more details would be announced at a later date. He added that the layoffs were due to a "strategic realignment of the business" and a change in focus on "other priorities."

The company has cut its staff dramatically since 2008; back then it had 70 employees targeting various platforms including PC, Mac, Flash games, and the PlayStation 3.

Townsend founded IGA Worldwide in 2004. What IGA has figured out in the seven years that it has been in business is that most platform holders like Microsoft want to handle their own advertising efforts; Microsoft bought in-game ad company Massive to facilitate its needs, but later gutted the company, inevitably closing it in October 2010.

Source: VentureBeat


 
Forgot your password?
Username :
Password :

Poll

Will Code Avarice's Paranautical Activity make its way back onto Steam?:

Shout box

You're not permitted to post shouts.
BillJust posting them for the record since they have become part of the GG narrative.10/22/2014 - 8:17am
Billhttp://www.breitbart.com/Breitbart-London/2014/10/21/Incredibly-GamerGate-is-winning-but-you-won-t-read-that-anywhere-in-the-terrified-liberal-media10/22/2014 - 8:14am
BillOh yeah, http://www.breitbart.com/Big-Hollywood/2014/10/17/Supporting-GamerGate-Does-Not-Make-You-a-Bully10/22/2014 - 8:14am
BillThere are now two pro GG articles on Breitbart today, one by James Fudge's favorite "quotes out of context" writer Milo. Amazingly Milo claims GG is winning.10/22/2014 - 8:13am
quiknkoldhavent seen any apologies from the "Other Side" except from Boogie, and he made a video, and I saw him give his apology and I accepted it.10/22/2014 - 8:03am
Michael ChandraWhich usually is "the guy is an ass and I don't really believe it, but fine, benefit for the doubt THIS time and no second chances."10/22/2014 - 7:58am
Michael ChandraI'll accept his apology for something that, no matter whether a joke or serious is way out of line, just as much as I accept apologies from others.10/22/2014 - 7:57am
Michael ChandraRefusing to accept an apology that is done through the same medium and does not sound horribly half-assed is just plain childish.10/22/2014 - 7:56am
Michael ChandraPeople on 'both' sides of the debate have screwed up and apologized without such acts. Where's your criticism on the other side?10/22/2014 - 7:56am
E. Zachary KnightReason posted the second part of their GamerGate story: http://reason.com/archives/2014/10/22/gamergate-part-2-videogames-meet-feminis/10/22/2014 - 7:51am
quiknkoldagain, I dont accept any apology when I cant see their face when they give it to me. He needs to do a video, or do something positive like charity or whatever.10/22/2014 - 7:15am
Michael ChandraBut that's the case with every apology, isn't it?10/22/2014 - 5:57am
Michael ChandraDon't get me wrong. The guy from Gawker screwed up, and he acknowledged that and apologized. Whether people believe him is a second thing.10/22/2014 - 5:57am
Michael ChandraTranslation: "We screwed up but are denying it by saying we don't support groups that bully despite us doing exactly what such a group wanted us to do."10/22/2014 - 5:51am
InfophileAdobe: "Adobe sent Ars an e-mail that said, "Please read our Twitter response to this matter.""... You do realize Twitter isn't the best platform for an official response, right?10/22/2014 - 4:23am
Technogeekprh99: Gamergate and Adobe deserve each other.10/22/2014 - 2:55am
Andrew EisenAdam McKay directed cartoon about income inequality. https://screen.yahoo.com/we-the-economy/inequality-1-unbelievable-sweet-alpacas-175411663.html10/21/2014 - 8:54pm
prh99Bit.ly Maintainance here is the original http://arstechnica.com/business/2014/10/after-gamergate-tweet-adobe-distances-itself-from-gawker-bullying/10/21/2014 - 8:39pm
prh99Adobe calls out Gawker for GG bullying and backpedals...sort of. http://bit.ly/1pyM4Yg10/21/2014 - 8:35pm
Neo_DrKefkaThanks James. Means a lot.10/21/2014 - 7:24pm
 

Be Heard - Contact Your Politician