UKIE Delighted With Young Apprentice Finale

December 13, 2011 -

UK games industry trade group UKIE last night praised the "high-profile success" of the Young Apprentice finale last night on British television (BBC One). The final for the show charged the two finalists with creating an online game and viral ad campaign to go along with it. If you haven't seen the episode yet and plan to catch it later this week, you might want to stop reading right now because we're going to reveal who won.

Zara Brownless won with her game Piggy Panic, and gained access to a fund of £25,000 to jump start her future endeavors. UKIE was particularly delighted with the show because it highlighted the games industry. But the more important aspect of the episode for the trade group was in the satisfaction of knowing that it had a lot to do with it.

UKIE worked closely with production company talkbackTHAMES, advising producers on creating content, providing industry support and giving background information. More importantly, UKIE connected the show with Mind Candy CEO Michael Acton Smith, to help bring to life the finalist’s game ideas. Moshi Monsters creator Mind Candy appeared in the episodes to help turn the finalists’ ideas into prototype games.

UKIE also helped the host Lord Sugar make his final decision by providing industry experts including developers, publishers and games industry professionals.

MCV says that the idea for the episode was actually UKIE's idea in the first place.

"UKIE is pleased to have worked with the Young Apprentice to create this video games challenge," said Andy Payne, Chairman of UKIE. "The games sector is the world's fasted growing creative industry and tonight's challenge showcases the high level of computer coding, art and business skills needed to succeed.

With 1 in 3 people playing games, a task such as this was bound to resonate with candidates and audience alike. And it is great to be able to showcase the range of skills that go into developing and producing games. Of course UKIE is leading on the implementation of the Livingstone Hope Skills review, through the Next Gen Campaign. But further opportunities to open up our industry and the range of skills it requires to a younger audience is always welcome. UKIE’s involvement in this task demonstrates further the vital role it has to play in promoting our industry in every way."

"Mind Candy was delighted to be involved in the Young Apprentice and very impressed with the creativity of both teams," Michael Acton Smith, CEO of Mind Candy added. "Thanks to UKIE for making it all happen."

Source: MCV

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MattsworknameI think Ip needs to go watch some Team four star and laugh a bit, he seems to serious at times. I think he'd get a kick outta Hellsing ultimate abridged.05/30/2015 - 5:36pm
DocMelonheadPretty much05/30/2015 - 5:33pm
InfophileSo... he's sea-lioning? http://knowyourmeme.com/memes/sea-lioning05/30/2015 - 5:29pm
Goth_SkunkAnd those are examples just targeting me specifically. Nevermind targeting others like Mattsworkname or DocMelonhead or WonderKarp.05/30/2015 - 5:28pm
DocMelonheadWhich is why it's fitting to call him/her a troll; bait the GG sympathizer and attack them through guilt of supporting a hate movement05/30/2015 - 5:28pm
Goth_Skunk1. http://ow.ly/NEH62 | 2. http://ow.ly/NEHfW | 3. http://ow.ly/NEHPN | 4. http://ow.ly/NEHWM | 5. http://ow.ly/NEIcR05/30/2015 - 5:27pm
MattsworknameThe being said, Ip loves to demand you answer specific claims and when you do, he then immedately shifts to another tactic rather then address your repsonses05/30/2015 - 5:23pm
MattsworknameThe problem is that gamergate has no organization or leaders so no one can really claim direct libel unless they got directly named and attacked. The double edged sword of internet activism at work.05/30/2015 - 5:22pm
DocMelonhead@InfoPhile true, but it seems like Iron Patriot been shoving his/her opinion down the the throats of GG sympathizer.05/30/2015 - 5:19pm
InfophilePlus, it discusses a movement, not a person. Libel usually only applies to people in the US (though some countries, like the UK, will hear libel cases against organizations)05/30/2015 - 5:16pm
DocMelonheadBut don't have Iron Patriot get to you Goth_Skunk. He/she just wanted GamerGater to GTHO of GamePolitics and back into their basement.05/30/2015 - 5:16pm
InfophileTo be libel, it has to be a statement of fact, not a matter of opinion. That's easily construable as an opinion, as it reflects on the perceived goals of a movement05/30/2015 - 5:15pm
DocMelonheadI think that GamerGate is nothing but a Failed attempt to kick Women out of Gaming is libel enough.05/30/2015 - 5:13pm
Mattsworknamethat out in people.05/30/2015 - 5:13pm
MattsworknameWhile IM no fan of Ip, and think he acts exceddingly dicksh most of the time, I dont know if its gone far enough to be ,abusive, Uncivil yes, of that I have not doubt, but at the same time, there have been moments when Im also uncivil to ip. he brings05/30/2015 - 5:13pm
InfophileGoth_Skunk: Could you point to an example of libel? That is, a statement that's false, defamatory, and made in either the knowledge it's false or with reckless disregard for the truth (that's the definition in US law, at least)05/30/2015 - 5:12pm
Andrew EisenGP staff will take another look.05/30/2015 - 5:11pm
DocMelonheadBecause right now it seems that Iron Patriot doesn't want GG supporters to go on GamerPolitics and spreads lies about the Movement.05/30/2015 - 5:11pm
DocMelonheadPersonally, I suggest that we invite other GamerGaters to participate in the Comment section, and see were we go from here.05/30/2015 - 5:10pm
DocMelonheadHeck, they even allowed us to slander Anita Sarkeesian.05/30/2015 - 5:09pm
 

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