UKIE Delighted With Young Apprentice Finale

December 13, 2011 -

UK games industry trade group UKIE last night praised the "high-profile success" of the Young Apprentice finale last night on British television (BBC One). The final for the show charged the two finalists with creating an online game and viral ad campaign to go along with it. If you haven't seen the episode yet and plan to catch it later this week, you might want to stop reading right now because we're going to reveal who won.

Zara Brownless won with her game Piggy Panic, and gained access to a fund of £25,000 to jump start her future endeavors. UKIE was particularly delighted with the show because it highlighted the games industry. But the more important aspect of the episode for the trade group was in the satisfaction of knowing that it had a lot to do with it.

UKIE worked closely with production company talkbackTHAMES, advising producers on creating content, providing industry support and giving background information. More importantly, UKIE connected the show with Mind Candy CEO Michael Acton Smith, to help bring to life the finalist’s game ideas. Moshi Monsters creator Mind Candy appeared in the episodes to help turn the finalists’ ideas into prototype games.

UKIE also helped the host Lord Sugar make his final decision by providing industry experts including developers, publishers and games industry professionals.

MCV says that the idea for the episode was actually UKIE's idea in the first place.

"UKIE is pleased to have worked with the Young Apprentice to create this video games challenge," said Andy Payne, Chairman of UKIE. "The games sector is the world's fasted growing creative industry and tonight's challenge showcases the high level of computer coding, art and business skills needed to succeed.

With 1 in 3 people playing games, a task such as this was bound to resonate with candidates and audience alike. And it is great to be able to showcase the range of skills that go into developing and producing games. Of course UKIE is leading on the implementation of the Livingstone Hope Skills review, through the Next Gen Campaign. But further opportunities to open up our industry and the range of skills it requires to a younger audience is always welcome. UKIE’s involvement in this task demonstrates further the vital role it has to play in promoting our industry in every way."

"Mind Candy was delighted to be involved in the Young Apprentice and very impressed with the creativity of both teams," Michael Acton Smith, CEO of Mind Candy added. "Thanks to UKIE for making it all happen."

Source: MCV

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Andrew EisenBecause it would be cool, would serve the game's fantastic art direction well and encourage people who've already played it to buy it again.08/01/2014 - 7:42pm
ZippyDSMleeWhy bother with an HD relese just repack the damn thing and promote it since it will play on the WIIU anyway....08/01/2014 - 7:04pm
Andrew EisenPlus, with Nintendo carrying the Wii U almost all by itself, it could help plug one of the unfortunately inevitable release schedule gaps.08/01/2014 - 3:23pm
Andrew EisenAn HD re-release would be cool though. It's a great game (and quite the looker, especially when up-rezzed) and more people should play it (the game had a limited release at a time when the Wii was all but dead an buried).08/01/2014 - 3:21pm
E. Zachary KnightSo no, people are not going to need to play the Wii game to undstand or enjoy the Wii U game.08/01/2014 - 1:27pm
E. Zachary KnightFrom what I understand, the two games have as much to do with eachother as Final Fantasy and Final Fantasy 2.08/01/2014 - 1:26pm
MaskedPixelanteIt's my secret hope that Nintendo announces Xenoblade HD to be released in the leadup to Xenoblade Chronicles X, or at least a mass market version of the first game so that people aren't going into this one blind.08/01/2014 - 12:40pm
PHX CorpI'm going to do a test stream later today, if anyone is intrested07/31/2014 - 2:40pm
Andrew EisenYes, I'm such a big Nintendo dork that I read Nintendo's quarterly financial reports.07/31/2014 - 2:09pm
Andrew EisenCool tidbit - Mario Kart 8 sales account for more than half of total Wii U software sales for the last quarter even though it was only available for the last third.07/31/2014 - 2:09pm
Andrew EisenStill a pretty cool promotion. Unfortunately for me, I'm not interested in purchasing Mario Kart 8 and I already owned or didn't want any of the free games on offer.07/31/2014 - 1:43pm
Andrew EisenInteresting that EU had 10 games to choose from while North America only had four.07/31/2014 - 1:41pm
MaskedPixelanteIt certainly worked, I probably would never have bought Mario Kart 8 if it didn't come with a free copy of Wind Waker HD.07/31/2014 - 1:14pm
Andrew EisenI imagine will see similar promotions like "Buy Mario Kart 8 get a download code for one of these specific games" but almost certainly not for all of its (however you would define) biggest releases.07/31/2014 - 11:24am
MaskedPixelanteI wonder if Nintendo is going to be doing "buy one get one free" promos for all their biggest releases going forward.07/31/2014 - 10:48am
MaskedPixelantehttp://www.mcvuk.com/news/read/special-report-retail-revolt-over-pc-code-strippers/013614007/31/2014 - 8:27am
ZippyDSMleeWouldn't they be able to afford and get done in a timely manner a general gba emluator for the 3DS? It seems to me if they want to make money off sales they need to do it.07/31/2014 - 7:25am
Sora-ChanAmbassador program, that's what I was looking for. Anyway the other games that have been made no longer exclusive to the early adopters got updates in their software. It'll only be a matter of time more than likely for the GBA to get the same treatment.07/31/2014 - 5:35am
Sora-ChanI might be naming it incorrectly when I say "founder" i mean the program for earlier adopters.07/31/2014 - 5:34am
Sora-Chanthe 3DS's GBA emulator was a rush job due to the founder program. No other GBA titles have been released on the 3DS yet. If/When they do get around to it, they'll more than likely update the emulation software.07/31/2014 - 5:32am
 

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