Google Street View Shooting Game Takes a Bullet

December 14, 2011 -

While it might have been a clever use of Google's Street View (part of Google maps), Google isn't patting the developer of a first-person shooter game that used the 3D panoramic imagery from the service captured by Google. Instead they have put a bullet right between the eyes of "Google Shoot View." The game was created by Dutch digital ad agency Pool Worldwide said that it created the game to promote its unique marketing services. While it did allow you to explore neighborhoods, and fire an assault rifle superimposed over the Street View's 3D imagery, the game did little else.

Pool Worldwide Creative director Erwin Kleinjan told Business Insider that Google took away their rights to use the Street View application protocol interface. Google gives permission to third parties to incorporate Street View into their own products. Google told the firm that they had violated of the terms of service.

"We received an email that apparently it was infringing on their terms of use, so we put the rest of the site down," he said.

The game lived a short life from Friday through late Monday evening.

"At peak moments there were like 3,000 visitors per minute. It also crashed our web server," claimed Kleinjan.

Whatever your opinion, it's hard to deny the Dutch ad agency has gotten some publicity from its game - the question is was it the kind of publicity they wanted?

Business Insider

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Comments

Re: Google Street View Shooting Game Takes a Bullet

Looked pretty lame from what I saw. It's just Google Street View with an assault rifle superimposed. I don't even know if I'd call it a game, because you don't do anything.

Re: Google Street View Shooting Game Takes a Bullet

I wonder if lawyers are even aware of how silly they appear from the outside when they do shit like this.

 
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Matthew WilsonI am old school on this. I believe its a conflict of interest to have public sector unions. that being said, I do not have a positive look on unions in general.07/07/2015 - 3:59pm
TechnogeekWhat's best for the employee tends to be good for the employer; other way around, not so much. So long as that's the case, there's going to be a far stronger incentive for management to behave in such a way that invites retalitation than for the union to.07/07/2015 - 3:10pm
TechnogeekTeachers' unions? State legislatures. UAW? Just look at GM's middle management.07/07/2015 - 3:05pm
TechnogeekIn many ways it seems that the worse a union tends to behave, the worse that the company's management has behaved in the past.07/07/2015 - 3:02pm
james_fudgeCharity starts at home ;)07/07/2015 - 2:49pm
james_fudgeSo mandatory charity? That sounds shitty to me07/07/2015 - 2:49pm
E. Zachary KnightGoth, if Union dues are automatically withdrawn, then there is no such thing as a non-union employee.07/07/2015 - 2:38pm
Goth_Skunka mutually agreed upon charity instead.07/07/2015 - 2:33pm
Goth_Skunkyou enjoy the benefits of working in a union environment. If working in a union is against your religious beliefs or just something you wholeheartedly object to, dues will still be deducted from your pay, but you can instruct that they be directed towards07/07/2015 - 2:33pm
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Goth_SkunkIt's something that has existed in Canada since 1946. You can read more on it here: http://ow.ly/PiHWR07/07/2015 - 2:27pm
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InfophilePut that way, "right to work" seems to have BLEEP-all to do with gay rights. Thing is, union-negotiated contracts used to be one of the key ways to prevent employers from firing at will. Without union protection, nothing stops at-will firing.07/07/2015 - 11:06am
Infophilehas an incentive to pay dues if they're represented either way, so the union is starved for funds and dies, unless things are bad enough that people will pay dues anyway.07/07/2015 - 11:02am
InfophileFor those who don't know, "right to work" laws mean that it can't be a condition of an employment contract that you pay union dues. That is, the right to work without having to pay dues. Catch is, unions have to represent non-members as well, so no one...07/07/2015 - 11:01am
MechaCrashUnexpected? Seriously?07/07/2015 - 10:55am
Mattsworknamejob they wanted without the unions getting involved. The problem is, it has some unexpected side effects, like the ones Info mentioned07/07/2015 - 8:49am
 

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