Marketing Firm Gets Fined for Homefront GDC Balloon Stunt

December 14, 2011 -

It might have seemed cute when marketing company TrashTalkFCM pitched the idea of releasing thousands of balloons into the San Francisco sky to promote Homefront during the Game Developers Conference earlier this year. But THQ realized as the balloons flew upwards and then inevitably fell down into the San Francisco Bay that maybe it wasn't such a great idea after all. The bad local and national publicity wasn't worth it.

TrashTalkFCM, the marketing company behind the campaign, thought that all those balloons would rise high enough into the air that they would disintegrate, according to the San Francisco Appeal. Instead they fell to the earth below, much to the chagrin of local residents. At the time THQ said that the balloons "were made from a 100 percent organic product and are 100 percent biodegradable" and a clean-up crew was immediately hired to remove balloons that had littered the Bay.

Ultimately, the onus fell on the marketing company that initiated the stunt in the first place, and not THQ. According to a 1UP report, the San Francisco Bay Regional Water Quality Control Board has fined the marketing company behind the publicity stunt $7,000, which it has 30 days to pay. The fine is the result of a settlement, which reduced what could have been a hefty sum.

Source: 1UP


 
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Wonderkarpsomething like that, yeah. If like what Matthew said. "How did it get a AO rating to start with?" in comparison to games like Postal. If Postal gets an M and Hatred gets an AO, what other games could get AO that would have gotten an M 15 years ago?05/28/2015 - 3:11pm
Matthew Wilson@Wonderkarp the slippery slope is a fallacy. 2 Australian is bound by law, the esrb is not.05/28/2015 - 3:10pm
Andrew EisenKarp - I'm not following. Are you concerned that even more games are going to be rated AO or something?05/28/2015 - 3:08pm
WonderkarpI'm more worried that its a slippary slope to more Australian style ratings strictness.05/28/2015 - 3:06pm
Matthew Wilsontranslation the media overreacted to Hatred , and wrote a bunch of click bait article. I agree with the reviewer. how did it get a AO rating to start with?05/28/2015 - 3:00pm
Andrew EisenDestructoid has the first review of Hatred that I've seen. http://www.destructoid.com/review-hatred-292912.phtml05/28/2015 - 2:54pm
Wonderkarptransformers was so disapointing. I liked the first one because of the potential of the series, but then......ugh. shoot me now05/28/2015 - 1:52pm
james_fudgeGod I hate those Transformers movies so much.05/28/2015 - 1:43pm
Andrew EisenDefinitely a contender!05/28/2015 - 1:40pm
E. Zachary KnightTwilight? It made almost as much as the Transformers movies and is absolutely terrible.05/28/2015 - 1:36pm
Andrew EisenDevin Faraci over at Birth.Movies.Death calls the Transformers movies "the worst successful franchise in the history of motion pictures." I was like "oh, come on!" but I realized I couldn't think of a successful franchise that's worse. Can you?05/28/2015 - 1:26pm
Matthew Wilsonhttps://www.youtube.com/watch?v=xBWlnL6Tr6k part 2 of the witcher history05/28/2015 - 10:54am
Infophile@Wonderkarp. Yeah, that's ads. Some advertisers use a trick to open up an appstore address, which forces the phone to shift over to it. I wish providers would be more diligent about it, even if all they can do is punish offenders after it happens05/28/2015 - 10:33am
MechaCrashFor all your wounded pearl clutching and HOW DARE YOUing, you're sure quick to resort to schoolyard insults like the petulant child you are.05/28/2015 - 10:25am
MechaCrashI wasn't even trying to offend you. I just didn't care if I did, because you're a thin skinned hypocrite who routinely argues in bad faith.05/28/2015 - 10:23am
MechaCrashYeah, smearing everyone with a broad brush is your schtick. And also, I hate you.05/28/2015 - 10:22am
WonderkarpFudge, for some reason sometimes when I access Gamepolitics on my phone, it shoots me over too my app store. I think its the Ads05/28/2015 - 9:58am
WonderkarpI'm not perpetually offended. I'm an regular viewer of South Park. I have a problem with people saying gamergaters are school shooters. That and lets be honest. I dont like MechaRash05/28/2015 - 9:55am
Ivresse@MechaCrash: I'd like to refer you to the words of Stephen Fry: https://pbs.twimg.com/media/CGA3QGHW8AARsax.jpg05/28/2015 - 9:43am
Wonderkarpalright Fudge05/28/2015 - 9:27am
 

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