Play For Good Charity Initiative Launches

December 20, 2011 -

Charity event Play for Good has launched, with the proceeds of this initiative going to SpecialEffect, a charity dedicated to helping young people with disabilities enjoy computer games in the UK. For many disabled children, the majority of computer games are simply too difficult to play, but with the help of this charity families can learn which games are accessible, and how to adapt those games that aren't more accessible.

Play for Good is a collaboration between Giverboard creators Playmob, UK mobile games developer Fat Bob Games and UK accessible games charity SpecialEffect. The campaign is scheduled to run for one month. To kick things off, SpecialEffect will launch the game Drop Catcher on iOS today. Drop Catcher, which is given away free on the AppStore, will offer paid extra content, with 50 percent of the proceeds going directly to SpecialEffect.

"We had no hesitation in supporting this initiative and working in collaboration is an amazing opportunity to do some good," Euan Mackenzie of Fat Bob Games said.

"When we built Giverboard, this was exactly the sort of initiative we wanted to help build," Jude Ower, CEO of Playmob added. "It has come together really quickly and shows when good is being done, people join together as one."

“Some potential donors who’ve never played a videogame find it hard to understand the value and importance of our work and this can limit our fundraising appeal. However, time and time again, gamers have shown that they DO understand the importance of the charity’s work and are eager to help," said Dr Mick Donegan from SpecialEffect. "What better way for them to help our work than through this amazing new idea - gamers raising funds to help transform severely disabled people’s lives simply by playing a wonderful new game? Massive thanks to Playmob, Fat Bob and GamesAid for giving us this wonderful opportunity. For SpecialEffect this idea is a REAL Gamechanger and a marriage made in Heaven!"

"This is exactly the sort of joined up creative thinking that the UK is so good at," said Andy Payne, Chair of UKIE. "Connecting up three vibrant technology companies digitally shows what is possible when people come together to share ideas and challenges. Gamers can now play and do some good by helping others. It really is a win-win."

For more information on this and other event to benefit SpecialEffect, check out www.specialeffect.org.uk.


 
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quiknkoldbehavior to warrant having a Title that doesnt involve a piece of paper.10/30/2014 - 11:43am
quiknkoldwaiting in line. Thats not being a Gamer. Thats akin to me reading a Pamphlet in line and calling myself an active reader. or watching a movie trailer on a tv in walmart and calling myself an active movie goer. There has to be some form of repetitive10/30/2014 - 11:42am
quiknkoldbeing A Gamer is a Conscious decision. I am consciously engaging in this form of media and showing some form of enthusiasm. The only person I Wouldnt call a gamer is somebody who has a random game on their phone just to kill 5 minutes cause they are10/30/2014 - 11:41am
E. Zachary KnightSo how much time must pass since the last time you played a game before you are no longer a gamer?10/30/2014 - 11:33am
Andrew Eisen"Plays" is present tense so the clarification doesn't seem necessary to me.10/30/2014 - 11:18am
quiknkoldI would change that from "One who plays games" To "One who currently plays games". Like my friend as a kid playd games but then he stopped and hasnt for the last decade+ so I wouldnt call him a Gamer.10/30/2014 - 11:16am
Andrew EisenHmm, that sounds like a great idea for a series of articles! I bet they'd be well-received and not taken the complete wrong way at all!10/30/2014 - 11:12am
Andrew EisenThat's right, gamer simply means one who plays games. That's it. The idea that "gamer" refers to something very limited and specific, well, that's no longer applicable in this day and age of mainstream gaming.10/30/2014 - 11:12am
Andrew EisenMatthew - As I said last night, that is not a bad thing. Different types of reviews to serve different interests is a GOOD thing and should be encouraged! There is not, nor should there be, only one way to review a game or anything else.10/30/2014 - 11:01am
ZippyDSMleeAnyone see this? http://www.dailykos.com/story/2014/10/29/1339617/-Cartoon-Gamergate-Contagion-Spreads?detail=facebook10/30/2014 - 10:55am
E. Zachary KnightNeeneko, Matthew, yeah, there is no "wrong" way to review a game. It all depends on who the reviewer wants reading the review.10/30/2014 - 10:48am
quiknkoldhas their own stream, you are a gamer. I think the only prerequiset is to Play Games for Enjoyment10/30/2014 - 10:21am
quiknkoldI always felt the Gamer Identity was expressing an enthusiasm for Gaming in general. There are different degrees to that. If you say "I love this game and play it, lets see what else" with Ipad game, you are a gamer. If you are a retro game collector who10/30/2014 - 10:20am
NeenekoIt is long overdue, and things will probably settle down when they accept that the industry does not cater to them and them alone and go back to posturing within their own subculture.10/30/2014 - 10:10am
NeenekoThe community has always been split, with many factions within it, and they used to not interact all that much. Now they are having to confront they are not alone and thus not the one twue gamer identity.10/30/2014 - 10:09am
CMinerMW: The two are not mutually exclusive.10/30/2014 - 10:05am
Matthew Wilsonthe gaming community is going to split in to 2 groups. one wants games reviewed as product, and the other as art with all the social critique that comes with that. at this point i dont think it can be stopped sadly.10/30/2014 - 9:56am
NeenekoIt is a wonderful example of the heart of the issue, people accustomed to being part of defining value slamming into people who have other values.10/30/2014 - 9:53am
E. Zachary KnightAlso, this is a hillarious view of Kickstarter "Fine, still doesn't justify taking people's money they gave her to do a project for herself." talking about Sarkeesian.10/30/2014 - 9:35am
MaskedPixelantehttps://twitter.com/DanSlott/status/527814374459977728 One More Shot at Marriage.10/30/2014 - 8:44am
 

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