Play For Good Charity Initiative Launches

December 20, 2011 -

Charity event Play for Good has launched, with the proceeds of this initiative going to SpecialEffect, a charity dedicated to helping young people with disabilities enjoy computer games in the UK. For many disabled children, the majority of computer games are simply too difficult to play, but with the help of this charity families can learn which games are accessible, and how to adapt those games that aren't more accessible.

Play for Good is a collaboration between Giverboard creators Playmob, UK mobile games developer Fat Bob Games and UK accessible games charity SpecialEffect. The campaign is scheduled to run for one month. To kick things off, SpecialEffect will launch the game Drop Catcher on iOS today. Drop Catcher, which is given away free on the AppStore, will offer paid extra content, with 50 percent of the proceeds going directly to SpecialEffect.

"We had no hesitation in supporting this initiative and working in collaboration is an amazing opportunity to do some good," Euan Mackenzie of Fat Bob Games said.

"When we built Giverboard, this was exactly the sort of initiative we wanted to help build," Jude Ower, CEO of Playmob added. "It has come together really quickly and shows when good is being done, people join together as one."

“Some potential donors who’ve never played a videogame find it hard to understand the value and importance of our work and this can limit our fundraising appeal. However, time and time again, gamers have shown that they DO understand the importance of the charity’s work and are eager to help," said Dr Mick Donegan from SpecialEffect. "What better way for them to help our work than through this amazing new idea - gamers raising funds to help transform severely disabled people’s lives simply by playing a wonderful new game? Massive thanks to Playmob, Fat Bob and GamesAid for giving us this wonderful opportunity. For SpecialEffect this idea is a REAL Gamechanger and a marriage made in Heaven!"

"This is exactly the sort of joined up creative thinking that the UK is so good at," said Andy Payne, Chair of UKIE. "Connecting up three vibrant technology companies digitally shows what is possible when people come together to share ideas and challenges. Gamers can now play and do some good by helping others. It really is a win-win."

For more information on this and other event to benefit SpecialEffect, check out www.specialeffect.org.uk.


 
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quiknkoldif that makes me petty, then I guess I'm one petty sob10/22/2014 - 8:48am
quiknkoldwell I'm sorry Conster, Having my skull smashed in when I was 14 made me skeptical to apologies when it comes to Bullying regardless of the platform its given. I guess Bullies beat the sympathy out of me.10/22/2014 - 8:47am
ConsterOn an unrelated note, I'm missing a "heck if I know" option on the poll.10/22/2014 - 8:33am
ConsterIf someone offends a bunch of people on twitter, they should apologize on twitter, and not accepting said apology because it's "only" on twitter is petty.10/22/2014 - 8:22am
BillThe first link is 4 days old, I didn't see it until today.10/22/2014 - 8:19am
BillJust posting them for the record since they have become part of the GG narrative.10/22/2014 - 8:17am
Billhttp://www.breitbart.com/Breitbart-London/2014/10/21/Incredibly-GamerGate-is-winning-but-you-won-t-read-that-anywhere-in-the-terrified-liberal-media10/22/2014 - 8:14am
BillOh yeah, http://www.breitbart.com/Big-Hollywood/2014/10/17/Supporting-GamerGate-Does-Not-Make-You-a-Bully10/22/2014 - 8:14am
BillThere are now two pro GG articles on Breitbart today, one by James Fudge's favorite "quotes out of context" writer Milo. Amazingly Milo claims GG is winning.10/22/2014 - 8:13am
quiknkoldhavent seen any apologies from the "Other Side" except from Boogie, and he made a video, and I saw him give his apology and I accepted it.10/22/2014 - 8:03am
Michael ChandraWhich usually is "the guy is an ass and I don't really believe it, but fine, benefit for the doubt THIS time and no second chances."10/22/2014 - 7:58am
Michael ChandraI'll accept his apology for something that, no matter whether a joke or serious is way out of line, just as much as I accept apologies from others.10/22/2014 - 7:57am
Michael ChandraRefusing to accept an apology that is done through the same medium and does not sound horribly half-assed is just plain childish.10/22/2014 - 7:56am
Michael ChandraPeople on 'both' sides of the debate have screwed up and apologized without such acts. Where's your criticism on the other side?10/22/2014 - 7:56am
E. Zachary KnightReason posted the second part of their GamerGate story: http://reason.com/archives/2014/10/22/gamergate-part-2-videogames-meet-feminis/10/22/2014 - 7:51am
quiknkoldagain, I dont accept any apology when I cant see their face when they give it to me. He needs to do a video, or do something positive like charity or whatever.10/22/2014 - 7:15am
Michael ChandraBut that's the case with every apology, isn't it?10/22/2014 - 5:57am
Michael ChandraDon't get me wrong. The guy from Gawker screwed up, and he acknowledged that and apologized. Whether people believe him is a second thing.10/22/2014 - 5:57am
Michael ChandraTranslation: "We screwed up but are denying it by saying we don't support groups that bully despite us doing exactly what such a group wanted us to do."10/22/2014 - 5:51am
InfophileAdobe: "Adobe sent Ars an e-mail that said, "Please read our Twitter response to this matter.""... You do realize Twitter isn't the best platform for an official response, right?10/22/2014 - 4:23am
 

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