Calling it a "socially responsible adventure," MindJolt SGN announced the release of Fluff Friends Rescue. The iOS game, which was developed with the help of the Humane Society of the United States (HSUS), challenges players to rescue pets, nurse them back to health, run their own animal shelter and contribute to The HSUS.
"Fluff Friends Rescue combines a social cause with fun gameplay," said said Chris DeWolfe, CEO of MindJolt SGN. "Profit hungry puppy mills and the pet stores that sell these animals have caused animal welfare to become a major international issue. Fluff Friends Rescue is able to bring this cause to light in a fresh, interactive way. By creating a positive game where each user runs their own pet rescue we are increasing awareness of animals at risk and combining empathy with entertainment. We believe this is a next evolution in social gaming."
"Fluff Friends Rescue goes above and beyond the message that adopting shelter pets is important," added Betsy McFarland, vice president, companion animals for The Humane Society of the United States. "It makes the point that in addition to a loving home, pets need proper nourishment, regular grooming, play time and quality medical care; these vital messages about pet care are what elevates Fluff Friends Rescue from other pet games and why we’re excited to be involved."
Purchasing Humane Society branded items in the game goes directly to the nation's largest animal protection organization. One hundred percent of the net proceeds from the sale of these items will be used for the group's Animal Rescue Team, which assists local authorities during natural disasters and "man-made cruelty situations" such as puppy mills and animal fighting rings. In the U.S., future versions of the game will include a PetFinder feature which will offer real-time access to real adoptions for pets as well as branded merchandise.
The game is available now for free on iTunes.