UK Retailers: If Publishers Ditch Online Codes We Would Share Used Games Revenue

January 11, 2012 -

According to this MCV report retailers are telling the publication that if publishers stop using online codes, they would be willing to share used game revenues with them. This would - at least anecdotally - show that online pass code schemes employed by companies like THQ, EA, and others are having some sort of negative affect on used game sales. Sadly, publishers really put the onus on consumers and not retailers when it came to used games and these codes, which are essentially putting a toll tax on gamers for access. From the article:

"As a retail store we would happily share part of the sale from a used game if we get something in return," Gordon Crawford from indie Gamespod told MCV. "Perhaps new games at better prices and no more online codes.”

"We all know how the business model in the industry is changing," HMV said in a statement sent to MCV. "So if there is any merit in this idea then it may be worth looking into."

"If you want to stop these one-time codes then yeah, fair enough, we’ll share revenues," said Julian Slater from Bits and Pieces. "If publishers gave me a better deal, then maybe. The publishers are not the poor man here."

One retailer expressed less confidence in the idea of a deal:

"We’d definitely like to do this, but I don’t see it being something publishers would implement," said Chris Muckell from Xpress Games. "With new releases dropping in price after just the second week, I’d have thought their investments would be better in making money from DLC."

Source: MCV, Image credit: Shutterstock. All rights reserved.


Comments

Re: UK Retailers: If Publishers Ditch Online Codes We Would ...

Video game companies won't, nor should they. Used game marketting is entirely legit, but so is offering new buy customers more value for their purchase.

The offer to share profits on used games would be impossible to implement. Every game resaler would have to sign on to it, which they won't, and report used sales responsibly, which they won't, and even if they did it would be wrong to do so. Video game companies do not deserve royalties on resales. They must, and have, adapted their market strategy.

 

Re: UK Retailers: If Publishers Ditch Online Codes We Would ...

Why share revenue? It's not their game anymore, do companies like EA really expect to recieve royalties on Madden 2009 on PS3?

Should Sega receive royalties whenever you resell your old Dreamcast at a yard sale?

Would this "share the wealth" thing only apply to major retailers like Gamestop/EB Games or should GameTrader(Single location) Dimple Records(Local used chain) have to pay up?

What about old GBA games? What about people selling games on Craigslist will you really sell your copy of Call of Duty Modern Warfare 3 for $45 instead of $40 because you feel like giving $5 to Activision? Or do you feel that you are exempt from it?

Re: UK Retailers: If Publishers Ditch Online Codes We Would ...

... But they haven't been sharing said revenue for the past 10 years now, have they?!

Re: UK Retailers: If Publishers Ditch Online Codes We Would ...

*facepalm*

I'm surprised they haven't tried to go the disposable DVD route like Disney almost did.

I suppose like "fair use" in the industry "used sale" is also a dirty word.

 
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