While some publishers and developers spend a lot of time railing against the evils of file-sharing and piracy, Rovio is not one of those companies. The Angry Birds creator says that piracy can actually bring new business to companies.
Speaking at the Midem conference in Cannes, Rovio Mobile CEO Mikael Hed said that piracy can actually can create good results.
"We have some issues with piracy, not only in apps, but also especially in the consumer products. There is tons and tons of merchandise out there, especially in Asia, which is not officially licensed products," said Hed. "We could learn a lot from the music industry, and the rather terrible ways the music industry has tried to combat piracy. Piracy may not be a bad thing: it can get us more business at the end of the day."
Hed went on to say that Rovio has learned its lessons from the music industry.
"We took something from the music industry, which was to stop treating the customers as users, and start treating them as fans. We do that today: we talk about how many fans we have," he said. "If we lose that fanbase, our business is done, but if we can grow that fanbase, our business will grow."