If you think Origin, EA's digital distribution platform, is horrible in its current state, the company's COO has a message for you: it needs two more years to be perfected. According to Peter Moore 18 months to two years will bring about the improvements you crave. Speaking to Kotaku, he said that the platform had overcome its early growing problems and users have begun to warm to it.
"It's one of those things where I would ask give us 18 months to two years," said Moore. "And if we sit here two years from now, start looking at it then. I think the ability to have your own direct platform with the consumer is going to be very important in the digital world going forward."
Moore doesn't really address some of the biggest problems with the platform - like how it makes you take multiple steps just to get into a game. Its closest competitor – Steam – makes the transition from Steam Client to game almost seamlessly.
He went on to say that the company needs to add new features to the storefront to create more value and make it a platform central to gaming instead of being viewed as a form of DRM.
"We need to continue to add social layers so there is value to the consumer," he said. "So it doesn't feel like, in their words, 'something that is mandatory that I don't want.’"
Finally, he says that it got off to a bad start because of "false accusations" such as the wording of its EULA:
"It got off to a rocky start for all the wrong reasons which were mostly inaccurate: accusations of Spyware, The EULA, we were clearly focused on by some folks who said, 'We don't like this. How can we start picking things apart?'"
Love it or hate it, EA has numbers that show Origin is being used by consumers: it currently has more than nine million users, and has generated $100 million from the digital sales since its launch in June of 2011.