UK video game retail chain GAME made an announcement this morning that it would not be stocking Mass Effect 3 or any other EA title in the immediate future. The publicly traded company paid for that announcement today as its stock plummeted 15 percent on the news. GAME also said that it is not stocking Nintendo's Mario Party 9, and earlier this month it decided not to stock Ubisoft’s PS Vita launch titles or the latest Tekken title for 3DS. All of this is making investors nervous and the public concerned that the company is sliding down a slippery slope.
In a statement today, GAME tried to tamp down concerns that the company is in a dire position:
"Today the Group confirmed that it will not be stocking a small number of titles from one supplier, Electronic Arts, during March and notes that this has caused speculation in the market.
This situation, which is a result of ongoing discussions between the Group and EA, is a temporary one and indeed both businesses are already engaged in discussions about future launches together. It is always a matter of regret when customers are inconvenienced, and both the Group and EA are committed to ensuring that this situation does not occur again.
As part of the strategic plan development process which it announced on February 3, the Group has been working closely with its suppliers, as well as other stakeholders. In particular, the Group has been discussing with its suppliers the level of support and engagement it needs from them over the coming months. There have, during that process, been isolated instances where it has not been possible to agree [to] launch plans for individual game titles."
We will continue to follow this story as it develops.