Mac v. PC: Who Has the Coolest Demographic

March 6, 2012 -

Taken with a grain of salt and small amount of indifference, a study from data-driven review site Bundle that found that Mac users were cooler than PC users is kind of amusing. Their conclusion, based on an analysis of the spending habits of 700,000 PC and Mac buyers, is that Mac users were more "fashion-forward" and "style-conscious" than PC users.

Bundle examined which stores computer users tend to favor and found that PC users preferred store like Old Navy, Van Heusen outlet and Columbia Sportswear. Mac Users shopped at stores such as Jimmy Choo, Coach, and Last Call by Neiman Marcus. Bundle also found that 40 percent of Mac users that they examined earned more than $100,000, while only 29 percent of PC users earned as much. Mac users were also younger than most PC users.

Huffington Post has an Infographic here showing all the places PC and Mac owners prefer to shop.

 


Comments

Re: Mac v. PC: Who Has the Coolest Demographic

Zealotdemographics?

What's next? 

Re: Mac v. PC: Who Has the Coolest Demographic

So if Apple becomes the majority doesn't that make them "Big Brother"?

Secondly wouldn't it be out hipstering the hipsters by buying a PC?

Re: Mac v. PC: Who Has the Coolest Demographic

You mean to suggest that Mac owners are more likely to be people who are overly concerned with fashion and trends, and who have extra money to burn?  Gosh, what an astonishing revelation!

Re: Mac v. PC: Who Has the Coolest Demographic

Not about games.

Not about politics.

Just flame bait.  Yes yes, we all know one can increase their epeen by mocking mac users since that is what all the other socially conscious trolls do.

Re: Mac v. PC: Who Has the Coolest Demographic

Their conclusion, based on an analysis of the spending habits of 700,000 PC and Mac buyers, is that Mac users were more "fashion-forward" and "style-conscious" than PC users.

I thought fashion was supposed to encourage new designs and ideas. If fashion was Mac-based, it would be white and shiny, and be wearing the same thing underneath that every other model is wearing, with a different breast cup size. And their personalities would be shallow, simplistic, cut-and-paste and expensive to maintain.


Also, I think this story is mistaking "cool" with "obnoxiously fucking pretentious".

 

Re: Mac v. PC: Who Has the Coolest Demographic

Correlation is not equal to causation. It is more logical to assume that people who are concerned about their public "image" (i.e. they are vain), would be drawn towards a computer that suits their vanity and desire for niche trends. The think by using a Mac, that it tells everyone around them that they have superior taste. It's completely about ego and doesn't prove anything about the quality of the people whom use a Mac. Also, PC users greatly outnumber Mac users. So any sample you take will invariably be more diverse compared to Mac users. The whole study is faulty and biased towards a specific result.

-Greevar

"Paste superficially profound, but utterly meaningless quotation here."

 
Forgot your password?
Username :
Password :

Poll

How do you usually divide up your Humble Bundle payments?:
 

Be Heard - Contact Your Politician