Zynga Acquires Draw Something Developer OMGPOP

March 21, 2012 -

Zynga probably isn't all that embarrassed that OMGPOP's Draw Something beat their top game on Facebook this week - because they have bought OMGPOP. If you can't beat them, I guess you simply buy them out. The godfather of social gaming has made the company an offer it couldn't refuse, with some publications putting the deal in the $200 million ballpark. This deal is not all that surprising given the number of rumors circulating that Zynga executives were out to buy the company and take advantage of the Draw Something success.

The story comes from AllThingsD, who also reports that Zynga will take over OMGPOP's 40-man New York-based team, as well as its portfolio of game titles and future releases.

"The OMGPOP team has created a game that's fun, expressive and engenders real social interaction," said Zynga CEO Mark Pincus said in a news release. "Draw Something has captured the imagination of millions of people around the world. We love the way they've worked playful and relevant culture into their games from Devo to Daft Punk, from Lin to Beckham."

"We're honored to have the opportunity to partner with and support such an innovative team of creative inventors."

The company's next title is called "Streets," which is described as a "gangster-themed RPG." We'll see if it can be as successful as Draw Something.

Source: TechRadar


 
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