Responding to a complaint with the Better Business Bureau, Capcom says that there is no distinction between downloadable content and content hidden and locked on Street Fighter X Tekken retail game discs. The latest argument between Capcom and consumers began when it was revealed that over a dozen DLC characters were hidden on the game discs. Because consumers paid for the game at retail and the content was on the discs already, they feel like they are having to pay for something they already paid for.
Not so, says Capcom in its response to a BBB claim:
"At Capcom, we value our customers and make every effort to resolve customer complaints. We are sorry to hear that [redacted] was so disappointed with the Street Fighter x Tekken game (''SFxT''), and would like to respond to his complaints.
SFxT has an enormous amount of content, fully developed and available for play and enjoyment immediately on-disc. Given the 38 characters available for full play, as well as multiple play modes, SFxT provides great value for all players from day one. While Capcom is sorry that some of its fans are not happy about the chosen method of delivery for the DLC, we believe that this method will provide more flexible and efficient gameplay throughout the game's lifecycle. There is effectively no distinction between the DLC being ''locked'' behind the disc and available for unlocking at a later date, or being available through a full download at a later date, other than delivery mechanism. We hope that this addresses [redacted]' concerns."
While some of the latest complaints were filed on March 27, many were about Capcom doing this with other games. It's an issue that keeps popping up, but it sounds like Capcom is going to hold its ground on this one and continue the practice. The only way consumers can really fight back when this happens is with their wallets...