CBS Interactive Inks Deal with TwitchTV and Major League Gaming

April 17, 2012 -

GameSpot and Giant Bomb owner CBS Interactive has inked a deal with Justin TV and Major League Gaming to bring advertising, promotions, and sponsorships to the game competition and game-streaming service. More importantly, it makes CBSi Games the exclusive online broadcaster of the Pro Circuit competitions.

"The eSports scene is one of the hottest trends in video, and is rapidly attracting the core 18-34 male demographic in greater numbers than any other medium or category," said Jim Lanzone, President, CBS Interactive. "With these partnerships, CBSi now represents the biggest audience in live gaming and is able to offer our advertising partners a unique mix of trusted, premium content along with the huge engagement and audience that the eSports scene is commanding right now."

And on a related note, CBSi Games will also representing the North America Star League, one of the largest StarCraft II tournaments outside of South Korea.

Source: Games Industry International


Comments

Re: CBS Interactive Inks Deal with TwitchTV and Major League ...

Let's hope they "understand" that "core 18-34 male" demographic and do stuff that doesn't piss said demographic off...

I'm not gonna hold my breath on this one...

Re: CBS Interactive Inks Deal with TwitchTV and Major League ...

In other words hope that they don't do literally everything G4 does.

 
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