While some people I know say that the launch of Diablo III has been pretty flawless, not everyone trying to log into Battle.net has had an easy time. With the game launching in multiple territories Blizzard had faced some serious stability challenges on the first day of Diablo III's operation.
Because the game is so popular players are encountering full servers, game performance issues, and the "Error 37" message indicating the need to login again. The error 37 message is basically a delay added to the login process by Blizzard to compensate for the high volume of logins.
"Please note that due to a high volume of traffic, login and character creation may be slower than normal," an official message posted to the Battle.net forums read. "If you're unable to login to the game or create characters, please wait and try again. We've temporarily taken our Battle.net websites offline and launched more servers to accommodate for the traffic. We hope to resolve these issues as soon as possible and appreciate your patience."
Blizzard had warned about the possibility of these problems before Diablo III's launch last week, predicting delays of up to 40 seconds and an Error 37 message.
While it might not be a problem after the bum rush to play the game ends, the need to be logged in at all times even to play single player might prove to be a bad idea for Blizzard in the first few days of Diablo III's launch.
We'll keep you posted.
And on a related note, Blizzard is cleaning up the pre-order mess created by Australian GAME stores. The company said that it will help those Diablo III customers who were left out in the cold. Australian GAME customers with a valid preorder/pre-purchase receipt dated before May 15, 2012 can purchase the digital version of Diablo III from www.diablo3.com anytime before May 21, 2012, download the client and start playing, and submit a GAME Australia preorder/pre-purchase receipt to them before June 30, 2012. They will then receive a credit from Blizzard for the amount you paid in advance to GAME Australia for Diablo III. This credit will be applied to the payment method used for the digital purchase. Good deal and Blizzard deserves some good will for helping out customers who would have been otherwise abandoned.