UK retailer HMV and Microsoft managed to raise over £19,000 for the Teenage Cancer Trust as part of a 5-aside Soccer Challenge at Wembley. Koch Media, Warner Bros, and The Guardian also had teams involved in the competition that ultimately benefited charity, but Sony Music ultimately ended up winning the overall tournament.
"We're incredibly moved by the wonderful generosity of all the participating companies and individuals, not just in terms of the financial and product support they give each year, but for their time also, which is an equally valuable commodity," said Gennaro Castaldo, HMV's head of press and PR.
"Particular special thanks must go to Microsoft, however - they've supported this event for some 20 years now, in the process helping to raise well over £250,000 for our nominated charities through their sponsorship, which is a staggering total and incredibly generous of them."
"In so doing they not only help to raise awareness for charities such as Teenage Cancer Trust, and the critical work that they do, but they also help to create a wonderful football fun day out for many of our leading music, film, games and technology companies."
Source: GamesIndustry International