June is 'Entertainment Ratings and Labeling Awareness Month'

June 1, 2012 -

The Digital Media Association (DiMA), Entertainment Merchants Association (EMA), National Association of Recording Merchandisers (NARM), and National Association of Theatre Owners declare June to be "Entertainment Ratings and Labeling Awareness Month." June has been proclaimed "Entertainment Ratings and Labeling Awareness Month" by the groups since 2004. The participating organizations are encouraging movie theaters, and retailers of movies, music, and video games to highlight the importance of ratings systems to their customers.

The idea of the campaign is to let consumers know about how the ratings systems work to keep inappropriate material from being sold to the wrong age groups. It also encourages retailers to review their ratings and labeling education and enforcement policies and to reemphasize those policies to their employees.

For more details on the month-long initiative, check out www.ERLAM.org.


Comments

Re: June is 'Entertainment Ratings and Labeling Awareness Month'

So now an anonymous, unelected and unaccountable de-facto censorship group that has a singularly warped perspective on what's healthy for kids to watch gets to have an 'awareness month'? That's twisted.

Re: June is 'Entertainment Ratings and Labeling Awareness Month'

What are you talking about? Censorship group?

Re: June is 'Entertainment Ratings and Labeling Awareness Month'

I think he's referring to how the AO rating is pretty much a ban. It says Adults Only, but not even adults can purchase it.

Re: June is 'Entertainment Ratings and Labeling Awareness Month'

But the ESRB does not censor content. They rate it. Sure they seem content in the current situation, but they are not the source of the problem. The source of the problem is with the Console companies and retailers. The ESRB can only go so far but without support from those two groups, nothing they do will matter.

Re: June is 'Entertainment Ratings and Labeling Awareness Month'

I thnk so as well.

 
Forgot your password?
Username :
Password :

Poll

Did Microsoft pay too much ($2.5 billion) for Minecraft developer Mojang?:
 

Be Heard - Contact Your Politician