Reggie Fils-Aime: Consumers Will be Pleasantly Surprised at Wii U Pricing

June 8, 2012 -

Nintendo of America President Reggie Fils-Aime thinks that consumers will be pleasantly surprised about the pricing for the Wii U - when Nintendo finally decides to make an official announcement about it, of course.

"Nintendo believes in being a mass market product, so unlike our competitors when they've launched historical systems to maybe start at a really high price and work their way down, we don't believe in that. We want to launch at a price that's going to represent an ongoing great value," he said.

An ironic statement if you consider what happened with the 3DS just six months after launch. Ahem.

Fils-Aime goes on to say that consumers should look to how the company handled pricing on the Wii, staying at the reasonable price point of $250 very a "really long time." He says that Nintendo will give the same level of thought when it comes to the pricing on the Wii U.

He also acknowledged that fans want the big franchises, many of which were not present at E3 this week, including Zelda, Mario, and more.

You can check out more of what Fils-Aime had to say about Nintendo's strategy going forward at GamesIndustry International.

Source: GamesIndustry International


Comments

Re: Reggie Fils-Aime: Consumers Will be Pleasantly Surprised ...

I would only be "Pleasantly Surprised" if it came out at $99. Anything more than that, and I would be Unpleasantly Letdown. 

- When you look into the abyss, the abyss also looks into you.

Re: Reggie Fils-Aime: Consumers Will be Pleasantly Surprised ...

I do enjoy that Nintendo has managed to keep that price point on their hardware for so long.

Re: Reggie Fils-Aime: Consumers Will be Pleasantly Surprised ...

What, $250?

Wii was the first Nintendo console to come out at such a high price point (for what the Wii was).  Earlier consoles were $199 (NES had a few skus that were even cheaper).

 

Andrew Eisen

Re: Reggie Fils-Aime: Consumers Will be Pleasantly Surprised ...

Ah, my mistake. I hope they bring it down some. They have prided themselves on being the least expensive.

Re: Reggie Fils-Aime: Consumers Will be Pleasantly Surprised ...

250? Meh its only worth 100$ 0-o


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Re: Reggie Fils-Aime: Consumers Will be Pleasantly Surprised ...

Let *US* be the judge of whether or not we are pleasantly surprised.  And, can we mod the Wii U, install Linux, or do anything with it we want to or are you going to be Sony?  Innovation happens on open hardware.

- Left4Dead Why are zombies always eating brains? I want to see zombies that eat toes for a living. Undead-related pun intended.

Re: Reggie Fils-Aime: Consumers Will be Pleasantly Surprised ...

I don't believe you, Reggie.  I don't believe you any more than I did when you said Nintendo Land was your favorite game.

And the Wii was overpriced at $250.

 

Andrew Eisen

Re: Reggie Fils-Aime: Consumers Will be Pleasantly Surprised ...

What is a price pint?

Re: Reggie Fils-Aime: Consumers Will be Pleasantly Surprised ...

A typo.

 

Andrew Eisen

Re: Reggie Fils-Aime: Consumers Will be Pleasantly Surprised ...

"...so unlike our competitors when they've launched historical systems to maybe start at a really high price and work their way down, we don't believe in that."

OK, which office joker put Reggie up to saying that?

---You are likely to be eaten by a Grue.
 
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