Game Industry, Non-Profits Team up for Educational Gamification Lab at EA HQ

June 28, 2012 -

A partnership between non-profits and the video game industry will bring gamification and education together through a new Games, Learning and Assessment (GLASS) Lab. This video game design lab will be housed in EA's Redwood, California headquarters, and will conduct research on how to better measure learning and to find new ways to get students more engaged in their education.

The GLASS Lab will be managed by the non-profit Institute of Play, with support from the John D. and Catherine T. MacArthur Foundation, the Bill & Melinda Gates Foundation, Electronic Arts, and the Entertainment Software Association (ESA). GLASS will be supported by $10.3 million in grants.

The goal of the lab is to integrate state-based educational standards and measure learning by modifying popular games or creating original games. Once these modified or new games are complete, they will be made available to middle and high school students, school districts, and families at little to no cost.

"Video games can revolutionize American education and students’ testing and learning,” said Michael Gallagher, president and CEO of ESA, the trade group for the game industry. “We can harness students’ passion and energy for video games and utilize that to reach and educate a 21st century workforce with skills critical for college and career readiness."

"The video game industry has experienced a transformative change over the past decade with the advent of new mobile, social, and online platforms that have opened up opportunities for gaming in a number of sectors, including education," said Jeff Brown, senior vice president of public affairs at EA. "We are excited to be a founding partner of GLASS Lab and not only house the organization at our headquarters but lend our world-class IP and talent to the project."

You can find out more about it in this press release.

Source: VentureBeat


 
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