The Battlefield 3 Premium service, which was announced during E3 last month, has managed to garner 800,000 customers since its launch a little over two weeks ago. The service offers two-weeks of early access to all the game's expansions (and full access when they are released), at a cost of around $50. The service also gives Battlefield 3 players access to special exclusive DLC, access to strategy guides, videos, and special experience weekend events just for Premium members.
"We are very pleased with the performance so far," EA executive Patrick Soderlund told USA Today.
When asked if EA is considering a subscription model for other titles, Soderlund said:
"We're actually only two weeks into it, so it's a little early to tell how this is going to pay off. It certainly it looks very promising right now."
[Full disclosure: the author is a Battlefield 3 Premium subscriber and a mediocre Battlefield 3 player (at best).]