Apple: We Made a Mistake on Dropping EPEAT Certification

July 13, 2012 -

Realizing that a number of its customers really care that the products they buy can inevitably be recycled, Apple has backpedaled on its recent decision to drop the EPEAT certification for various computers. On Friday, soon-to-be retiring SVP of Hardware Engineering Bob Mansfield wrote a letter on Apple’s official website calling the move "a mistake."

"We’ve recently heard from many loyal Apple customers who were disappointed to learn that we had removed our products from the EPEAT rating system. I recognize that this was a mistake. Starting today, all eligible Apple products are back on EPEAT," Mansfield wrote.

"Our relationship with EPEAT has become stronger as a result of this experience, and we look forward to working with EPEAT as their rating system and the underlying IEEE 1680.1 standard evolve," he added. "Our team at Apple is dedicated to designing products that everyone can be proud to own and use."

Around 40 Mac computers and monitors currently have EPEAT certification, most notably the new Macbook Pro with Retina display.

Source: GIGA OM

"Green apple on white background" photo © 2012 violetkaipa / Shutterstock. All rights reserved, used with permission.

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Re: Apple: We Made a Mistake on Dropping EPEAT Certification

Realizing that a number of its customers really care that the products they buy can inevitably be recycled,



I think, more accurately, a number of their customers really care if they are using a particular well known rubber stamp for their ability to recycle...

That and they keep underestimating how much of the internet gets their jollies bashing Apple and will latch on to anything to say 'see, they are bad I tell you!'

 
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