Zynga Donates Talent to 'Social Action' Charity Facebook Game

July 16, 2012 -

Zynga is loaning several of its developers to create a social charity game on Facebook. Development on a "social action" game based on the book Half the Sky by Pulitzer Prize winners Nicholas Kristof and Sheryl WuDunn is well underway according to GamesBeat.

The book is about "turning oppression into opportunity for women worldwide." The game will be released on Facebook on November 13.

"Zynga’s role in bringing this game to life is particularly special to us," said Half the Sky authors Kristof and WuDunn. "Using a game to potentially reach great numbers of people helps send a message not only that there are challenges women face around the world but also that they bring great spirit and joy to their communities when they can live safe, normal lives."

The game is part of a transmedia effort that ties into a four-hour PBS miniseries. The game is under development from Frima Studio, with Games For Change serving collectively as executive producer. Maro Chermayeff, the president of Show of Force, is also as an executive producer. Chermayeff is making the PBS miniseries, which is set to air on the network Oct. 1-2.

Source: GamesBeat


 
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