According to this Joystiq report, EA has made a ton of money off of FIFA 12's Ultimate Team DLC last year, but this year it wants to avoid the headaches associated with the "FIFA hack." The company reportedly made over $39 million in just three months off the DLC, a 69 percent increase from the same period the year before. But it also created a lot of headaches for consumers who found their security on Xbox Live compromised.
EA Games president Frank Gibeau addressed the issue with Joystiq during Gamescom last week:
"We learned a lot from the experience. A lot of companies are suffering from this right now. There's a lot of sophisticated hacking happening in the gaming industry and it's a continuous battle," EA Games president Frank Gibeau told us during Gamescom. "We take it very seriously, put a lot of resources on it. The learning from the FIFA example last year has been incorporated this year. There's some incremental and additional things. I don't want to get too detailed because I don't want to tip our hand. Rest assured, we take it very seriously."
Gibeau went on to say that the company hired "someone from Microsoft" to add more layers of security and other anti-hack methods inside the publisher's products.
"You're never going to win this battle," said Gibeau. "The moment you declare victory, somebody will walk in and show you didn't. So you have to continuously stay on top of it and, most importantly, keep account integrity the first and foremost issue."
"I hope that they do, and I think our performance will have to make them feel that way." He concluded, "We can promise it, but we have to actually show it."