EA Games executive vice president Patrick Soderlund said during a recent interview with Computer & Videogames that brick-and-mortar retail distribution will probably be dead in the next decade. He also thinks that the new generation does not care all that much for owning physical copies of games. He also noted that the acceleration of the digital distribution space is not slowing down, even as packaged goods sales are.
"We know that packaged goods work today, and the majority of our current revenue comes from that," he said. "That's still a viable business model. But in the long term we'll see more and more people gravitate to downloaded content."
He also thinks that traditional retail distribution will lose its viability "sooner than people think," adding, "I think it's going to be sooner than ten years."
Soderlund emphasized strongly that all of this is just his personal opinion.
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