EA: Our Zynga Lawsuit is a Fight for the Entire Industry

August 21, 2012 -

You can all feel protected now game developers: EA is protecting you against the likes of Zynga. So says Chief Operating Officer and tattoo aficionado Peter Moore in a new interview with Eurogamer. Moore tells the publication that EA's The Sims Social lawsuit (in which it accused Zynga of blatantly copying that Facebook game when it created The Ville) represents a hard push-back against Zynga's business model of cloning both big and small games.

"When we looked at TheVille we felt somewhat affronted by what we saw as copyright infringement," Moore told Eurogamer. "We also feel from an industry perspective that a number of these things have happened before related to Zynga, but there's never been a company that has the wherewithal and the resources to take it to the next level. We do."

"So, we're defending our Maxis studio, and we're standing up for the industry," he continued. "The roots of what we do as an industry is creative, from the minds of people who sit there and build storylines and characters and mesh it all together and work hard to do it. You take years to do that. And when you see somebody, quite frankly, take months replicating what you've done, you're upset. We were upset. We were upset for Maxis."

Moore goes on to say that, "from an industry perspective" EA is doing something that most smaller companies who have been the victim of cloning cannot do against a company as big as Zynga.

Source: Eurogamer

 


Comments

Re: EA: Our Zynga Lawsuit is a Fight for the Entire Industry

Should they have to?

No.

-Greevar

"Paste superficially profound, but utterly meaningless quotation here."

Re: EA: Our Zynga Lawsuit is a Fight for the Entire Industry

Should who have to what?

 

Andrew Eisen

Re: EA: Our Zynga Lawsuit is a Fight for the Entire Industry

"make such a game without upsetting EA's lawyers"

-Greevar

"Paste superficially profound, but utterly meaningless quotation here."

Re: EA: Our Zynga Lawsuit is a Fight for the Entire Industry

Your addition is that Zynga shouldn't have to make an isometric life simulation game without upsetting EA's lawyers?

Okay, true enough but I don't think anyone was actually arguing that fact.  Even so, doing so would seem to be in its best interest, no?

 

Andrew Eisen

Re: EA: Our Zynga Lawsuit is a Fight for the Entire Industry

I think he means that they shouldn't have to worry about upsetting EA's lawyers.

Re: EA: Our Zynga Lawsuit is a Fight for the Entire Industry

"If [he] did, then [he] should have clarified it. I interpreted it at face value."

 

Andrew Eisen

Re: EA: Our Zynga Lawsuit is a Fight for the Entire Industry

"They" is a gender neutral pronoun. It's generally accepted use.

-Greevar

"Paste superficially profound, but utterly meaningless quotation here."

Re: EA: Our Zynga Lawsuit is a Fight for the Entire Industry

True but it's a plural pronoun and my personal preference is to use singular when referring to one person.  My apologies if you're female.  If the English language had a gender-neutral, singular third-person pronoun, I'd have used it.

 

Andrew Eisen

Re: EA: Our Zynga Lawsuit is a Fight for the Entire Industry

I was merely trying not to assume any particular gender of anyone. It has nothing to do with my gender. The internet doesn't discriminate (the network, not the people) over gender/sex.

-Greevar

"Paste superficially profound, but utterly meaningless quotation here."

Re: EA: Our Zynga Lawsuit is a Fight for the Entire Industry

And I was merely adopting your line for my own purposes, not criticizing your use of pronouns.

 

Andrew Eisen

Re: EA: Our Zynga Lawsuit is a Fight for the Entire Industry

Ding! Correct!

-Greevar

"Paste superficially profound, but utterly meaningless quotation here."

Re: EA: Our Zynga Lawsuit is a Fight for the Entire Industry

So, you have no problem whatsoever with people copying others work and selling it as their own?

--- With the first link, the chain is forged.

Re: EA: Our Zynga Lawsuit is a Fight for the Entire Industry

You seem to have a poor grasp of difference between copying and emulating. They didn't copy EA's work. Everything in Zynga's game is clearly their own work, that is to say that every asset in their game someone created from nothing but an idea. What you're getting upset about is that they used the same ideas that EA used, which results in game that ‚Äčemulates‚Äč the experience of "The Sims". It merely resembles EA's game, but there isn't one asset from EA that is a direct and 100% copy. Both games are based common, real-world, elements that you cannot forego including if you want to make a suburban life simulator. If you can show me an asset that is a perfect 1 to 1 copy, then I'll retract my statement.

So to answer your question, I do have a problem with people making exact pixel-perfect copies of another's work and selling it. However, that is not the case here.

-Greevar

"Paste superficially profound, but utterly meaningless quotation here."

Re: EA: Our Zynga Lawsuit is a Fight for the Entire Industry

So, the fact that there are many models exactly the same, the color palette choices are exactly the same, the text popups are exactly the same and the game layout is exactly the same is proof they didn't copy EA?

You don't really think they just randomly threw this stuff together without looking at EA's game, but managed to copy so many of these things exactly, do you?

--- With the first link, the chain is forged.

Re: EA: Our Zynga Lawsuit is a Fight for the Entire Industry

There's more to a color palette than the sum of its parts, it matters how you use the palette, just like Lego blocks have an infinite variety of arrangements that increases exponentially as you increase the number of blocks used. I can take a palette of red, gray, green and brown to make any number of differing images that look nothing like the others. Using the same color palette, in itself, is not any proof of copying.

-Greevar

"Paste superficially profound, but utterly meaningless quotation here."

Re: EA: Our Zynga Lawsuit is a Fight for the Entire Industry

"many models exactly the same" What models? The only reason the character models look alike is because EA dressed them up to be as close to exactly the same as possible. The actual shapes and proportions of the models are very much different. As for any objects in the game, a fridge is a fridge. A tv is a tv. A wall is a wall. Only so much you can do to differentiate those aspects.

"color palette choices are exactly the same" For the character hair and skin tones yes. But over all, the colors reflect real world colors and are quite different in character.

"text popups are exactly the same" They have similar wording but they are not copy/paste the same.

"game layout is exactly the same" No it isn't. There are similar layouts between similar functions, but over all it is as different Doom 3 as is from Halo.

 

Re: EA: Our Zynga Lawsuit is a Fight for the Entire Industry

So I take it you hate every game developer that makes FPS games other than id right?

Re: EA: Our Zynga Lawsuit is a Fight for the Entire Industry

How many of those FPS games use the exact same setting, exact same verbal prompts, exact same color palette and exact same models?

Very few, actually, despite the many similarities.

--- With the first link, the chain is forged.

Re: EA: Our Zynga Lawsuit is a Fight for the Entire Industry

"exact same setting" Hmmm. I don't know., I guess there is really only one WW2 FPS. Only 1 Alien invasion FPS. Only 1 Zombie FPS.

"exact same verbal prompts" I know my four letter word vocabulary is limited, but I guess these guys are paid to be creative.

"exact same color palette" You are right. There are many variations of the Grey Brown palette. How could I have forgotten.

"exact same models" Well, I guess your right. Space Marines are like snowflakes. No two are exactly alike.

"Very few, actually, despite the many similarities." My point is that there are always similarities between games of the same genre. Could Zynga have gone too far in making their life sim game? Possibly, but that is no reason to go nuclear on genre building.

Re: EA: Our Zynga Lawsuit is a Fight for the Entire Industry

Good to see EA is putting those ill-gotten FIFA microtransactions to good use.

---You are likely to be eaten by a Grue.
 
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