Speaking to Bloomberg, President of EA Labels Frank Gibeau commented on the layoffs at Peggle and Plants v. Zombies developer PopCap Games. Gibeau said that the main reason for the cuts was to make the studio more efficient and part of a move away from social game development.
"Typically at EA what we do when we acquire a company is we make sure that we go slow initially and really understand the culture of the company, and then we look for whether there's opportunities to integrate the companies - and then we accelerate," Gibeau told Bloomberg. "So with PopCap, what we found is that there are some areas inside PopCap that were duplicative of what EA was doing; a lot of central resources, legal, business affairs those types of things so we accelerated the integration there. We also looked at pivoting a little bit harder towards mobile and away from social so we made some adjustments."
Earlier this month PopCap Games acknowledged that there had been layoffs at its North American and Dublin offices.
Gibeau went on to talk about the studio and the company in general moving towards the mobile space and steering away from social games. He says that mobile is taking gamers away from social games and that EA is pivoting towards that market because that is "fastest-growing segment of the interactive games business right now." He also said that "new hardware would be arriving next year," and that "EA was investing in new technology in a big way."