While it's not much of a shock, it is still a good sign that Madden as a franchise is strong at retail and as popular as ever with consumers. Electronic Arts claims that Madden NFL 13 has managed to sell-through 900,000 units in its first 24 hours of release. The company said that the number represented a 7 percent year-over-year increase on HD platforms. Madden NFL 13 also set a day one online usage record with a 28 percent increase in peak simultaneous users over last year’s first day.
Madden NFL 13 launched in the US on August 28 on PS3, Wii, Vita, and Xbox 360. EA did not break down the sales number based on platform. It will be interesting to see how the game does and if it impacts September video game sales numbers. Madden NFL 12 certainly gave the month of September 2011 a shot in the arm last year, but its new release schedule ended up making the industry look weaker in August of that year.