EA Labels President: We're Saving New IP's for Next-Generation

September 4, 2012 -

Frank Gibeau, the President of EA Labels, says that the company is saving all of its newest IP's for future generation consoles. Speaking to GamesIndustry International, Gibeau claims that his company is working on a whole slate of new IP's for the next generation of consoles from Sony, Microsoft, and Nintendo.

"The time to launch an IP is at the front-end of the hardware cycle, and if you look historically the majority of new IPS are introduced within the first 24 months of each cycle of hardware platforms," Gibeau says. "Right now, we're working on 3 to 5 new IPs for the next gen, and in this cycle we've been directing our innovation into existing franchises.

"As much as there's a desire for new IP, the market doesn't reward new IP this late in the cycle; they end up doing okay, but not really breaking through."

Gibeau goes on to say that it doesn't make a lot of sense to release a new IP at the tail end of the cycle because the rewards just aren't as great.

"When you launch a new IP it needs to do something really, really remarkable, and that's easier to do when you have a new set of technology that gives you novel capabilities," Gibeau says. "This is the longest cycle that any of us have ever seen, and we're at the point where a little bit of fatigue has set in, and people are wondering what they can possibly do next. I've seen the machines that we're building games for, and they're spectacular.

You can check out the rest of Gibeau's comments here.

Source: GII


 
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