Sony Promises PS Vita Price Cut in 2013, Acknowledges the Failure of 3D Gaming Adoption

October 1, 2012 -

In an interview with Eurogamer, Sony Computer Entertainment UK boss Fergal Gara told the publication that gamers effectively killed off 3D gaming, because they voted with their pocketbooks.

"Consumers decide how relevant it is,” Sony Computer Entertainment UK boss Fergal Gara told Eurogamer. “It's fair to say consumers have decided it's not hugely important at this time. It's a capability we've got. It may have a bigger life a little further down the line. It's great we can do it. It doesn't seem to be the most powerful USP at the moment, so you've seen us shift our effort onto fresh new exciting IP. I'm certainly really pleased to see the strength of that as we look into next year. We've seen a resurgence really with the strength of the output from the studio network."

He goes on to say that wearing glasses and consuming 3D content at home isn't a popular thing and that the glasses are big part of what he calls a "hassle factor."

"I also think there's a bit of a difference between the highly focused viewing and the more casual viewing. In the home people tune in and tune out a bit, and doing that with glasses on and glancing at your tablet or pausing for a bit, compared to the cinema experience which is a solely focused experience, you know there is a difference emerging there," he added.

It sounds like Sony is giving up on 3D entertainment in the living room for the time being.

In the same interview Gara acknowledged that a price cut for the PS Vita hand-held - which is currently the same price as some new PS3 systems - would happened sometime in early 2013. Of course a price cut before the holiday shopping season would have been better for consumers and for Sony's bottom line for 2012, but better late than never I guess.

Source: MCV


Comments

Re: Sony Promises PS Vita Price Cut in 2013, Acknowledges ...

tbh if it weren't for the craptastic way the 3D makes many games look (halving resolution in most titles, and ALL x360 games that support it.. and boy howdy the 360 ones turn to ass when trying its 3D given it doesn't really support it) than it wouldn't be so bad.

watching a movie and zoning is easy, gaming... not so much. 3D gaming could/would be more fun if it didn't have the shadowing problems, or the added depth giving the player a severe handicap over those not playing in 3D.

and on the movie side.. most 3D movies have a major problem IMO, and thats that they aren't in 3D 2/3 of the time.
   sure a fair chunk is, but most of the movie tends to be either so shallow, or have no depth at all, ruining the fun of even trying to watch it in 3D. Fine example being Tron Legacy, to which admits doing this right in the movie.   i'll give props to the Avengers, first 3D movie i watched in my PS3 that didn't do this most of the time, and actually had really decent 3D for what my TV can do.

Re: Sony Promises PS Vita Price Cut in 2013, Acknowledges ...

"Consumers decide how relevant it is,”

...Unless "it" is backwards compatibility, OtherOS, etc.  In those cases, Papa Sony knows best.  ;)

Re: Sony Promises PS Vita Price Cut in 2013, Acknowledges ...

How is it that consumers think 3D gaming isn't worth doing, when the 3DS sells like hotcakes?  It can be argued that the 3DS doesn't even do it right, but it sells quite well, suggesting that the interest is there.  The problem with the Vita is that the GAMES aren't there, and the Vita in and of itself is just a bonehead play on Sony's part - overpriced AND no games, and Sony doesn't seem to even want to try to fix it.

--- With the first link, the chain is forged.

Re: Sony Promises PS Vita Price Cut in 2013, Acknowledges ...

Honestly? It's because the 3DS thrives in spite of the 3d. It's not a major selling feature and the vast majority of users turn it off as soon as they take the system out of the box, except for a very few clever implementations in an appallingly small number of games. The 3DS does well because it is an amped up DS with a better screen and better controls. The 3d features are barely tolerated at best, and scared away a lot of early adopters.

Re: Sony Promises PS Vita Price Cut in 2013, Acknowledges ...

Fair enough, but you did kind of reinforce my point - the reason 3D gaming hasn't taken off in the way Sony wants is that the games just aren't there.  The hassle in and of itself would be ignored if it actually brought something to the games, which some 3DS games manage to do despite the limitations of the 3D system on the 3DS.

--- With the first link, the chain is forged.

Re: Sony Promises PS Vita Price Cut in 2013, Acknowledges ...

[Quote]"Consumers decide how relevant it is,” Sony Computer Entertainment UK boss Fergal Gara told Eurogamer. “It's fair to say consumers have decided it's not hugely important at this time. It's a capability we've got. It may have a bigger life a little further down the line. It's great we can do it. It doesn't seem to be the most powerful USP at the moment, so you've seen us shift our effort onto fresh new exciting IP. I'm certainly really pleased to see the strength of that as we look into next year. We've seen a resurgence really with the strength of the output from the studio network."[/Quote]

Guess I'll have to shelve my plans for 3D gaming until it's feasible down the road

America has just became its own version of the Jerry Springer Show after a bizarre moment in Florida involving a carnival worker.

 
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