OnLive's 12-Month Recovery Plan

October 4, 2012 -

OnLive's newly appointed CEO Charles Jablonski says that the cloud-based game streaming service will undergo a "transition of size, scope and management" under his direction. Jablonski spoke at length about his plans to revive the company after it nearly collapsed in August. After the assets of the company were transferred to Lauder Partners, employees were fired, debts were written off and CEO Steve Perlman resigned. The CEO and UK director Bruce Grove spoke at length about the challenges OnLive faces in the latest edition of MVC Magazine.

"I'd never minimize both the emotions and the pain when you go through a transition like that," Jablonski told the publication. "But our people are now focusing, they are committed to doing what we do best."

OnLive UK director Bruce Grove told MCV that the company has a "clear strategy" for the next year, and one ambition is to foster more business partnerships.

"This time next year, you'll have seen some shifts, some transition as the business develops," he said. "We have a road map for how soon we start with certain things, what the focus is, what we're going to be doing, what the next twelve months will be. And that's a big shift for the company: Having a 12-month plan. That's something that's going to show how we'll build this into a long-term sustainable business."

His comment suggests that the company is moving towards being more platform agnostic and that it is now willing to foster better relationships with various kinds of partners. OnLive is available via TV through a micro-console as well as PC currently.

The company has also launched OnLive on Co-Star in the United States. Co-Star is a set-top box from TV maker Vizio.

"In the past we've been very focused on OnLive being the driving force of wherever we've gone," Grove continued. "Now, it's much more about engagement with our partners. That's going to be the way we reach the new customer market."

OnLive sounds like it is finally paying attention to what its rival Gaikai was doing before it was acquired by Sony earlier this year...

Source: C&VG


 
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