People for the Ethical Treatment of Animals (PETA) have decided to capitalize on the release of Pokémon Black and White 2 (it was released this Sunday) with the release of a game that depicts the abuse Pokémon might go through in their own special web game called Pokémon Black and Blue. Their catchphrase for the game is "gotta free 'em all."
Pokémon Black and Blue gives kids "a chance to help Pikachu and his Pokémon pals fight their cruel oppressors and gain their freedom," according to PETA. PETA wants kids to know that Pokémon and other "nonhuman species" are not ours to "eat, wear, experiment on, or use for entertainment."
"Games such as Pokémon send kids the wrong message that exploiting and abusing those who are defenseless is acceptable when it's not," says PETA Director of Marketing Innovations Joel Bartlett. "But with Pokémon Black and Blue, children can experience the great feeling that comes from saving others from harm."
If you want to see the game in action, visit this page.
While the effort might be coming from a good place, PETA should probably focus its future protests on animals and species that actually exist.