The Entertainment Software Association Foundation (a charitable arm of the Entertainment Software Association) has partnered with the Children's Miracle Network Hospitals (CMH Hospitals) to support this year's Extra Life nationwide fundraising initiative. Extra Life is a funding drive that uses thousands of gamers to get sponsorships for playing games for 24-hours. Those sponsorships go to the CMH Hospital of their choice.
"Video games can entertain, educate, and heal. It is a natural extension then that we utilize this remarkable medium to raise funds and awareness for America's network of children's hospitals," said Jenny Lai, vice president of ESAF. "We are proud to be a part of this collective effort to advance medical research."
"The passion and commitment of video game players to raise money for our member children's hospitals has made a tremendous difference for thousands of kids," said John Lauck, president and CEO of CMNH. "We're excited for this year's Extra Life marathon, and thrilled to have the ESA Foundation and the video game industry's support for this important event."
The Extra Life marathon kicks off on October 20. If you want to play a marathon session of gaming to support this event or sponsor someone, you can visit www.extra-life.org to get started.