The transition to the next generation of consoles will not be without a few casualties, says Take-Two CEO Strauss Zelnick.
"If you're not capitalized for the transition, you can find out that you're not there for the transition. And historically, in every transition that's occurred in this business, one or two third-parties have gone out of business."
"Last time around it was Midway and a couple of others. Reasonable people can argue about which one it'll be this time. I have my own point of view, which I haven't exactly been quiet about," said Zelnick, likely referring to his prediction earlier this year that THQ would soon go the way of the dodo. "We make sure we're not on the list of casualties; to the contrary, we're on the list of winners."
Zelnick went on to say that a publisher's recipe for success in the games market includes four key ingredients: intellectual property, power, technology, and a "very strong" financial footing.
So how fresh are Take-Two's ingredients? According to its CEO, they're either "competitive" or the "best in the business."
-Reporting from San Diego, GamePolitics Contributing Editor Andrew Eisen