Dubbed a Success, Microsoft Promises More Xbox Live Ads

January 9, 2013

If you don't care too much for those ads on Xbox Live.. well too bad, because more are coming, according to Microsoft. Apparently taking a page from Hulu Plus where subscribers who pay a monthly subscription are still forced to watch ads, Microsoft says that the first wave of NUads (or "natural user-interface ads"), which were deployed in the fourth quarter of 2012, were "highly successful" and that it plans to put additional investment in the space.

"These results show that NUads is a real breakthrough in TV advertising, and you can expect more investment from us when it comes to this new ad format and video advertising in general," said Microsoft general manager of Xbox Live entertainment and advertising Ross Honey.

According to Microsoft, 37 percent of Xbox Live users engaged in some way with NUads when prompted with an option to vote. Of this 37 percent, 71 percent actually voted in a poll and 97 percent of those participants saw their vote included in a final tally of votes.

Source: GameSpot

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Re: Dubbed a Success, Microsoft Promises More Xbox Live Ads

Submitted by Neo_DrKefka on Thu, 01/10/2013 - 08:27.

The Games for Windows Live big Icons and Ads had me sell all my Xboxes back. I had a lot of them to but Sony has a better service even though there new store looks like crap.

Re: Dubbed a Success, Microsoft Promises More Xbox Live Ads

Submitted by Andrew Eisen on Thu, 01/10/2013 - 12:22.

You had more than one? How'd that come about?

Andrew Eisen

Re: Dubbed a Success, Microsoft Promises More Xbox Live Ads

Submitted by GrimCW on Thu, 01/10/2013 - 05:50.

so now 37% is a high enough number to consider things a success?

wow... can't wait till a way is found to block the new ones, just like the old.

Alls i've seen from them is unrelated rubbish i can't stand having clutter the hell out of my screen... Tis 90% of the reason i won't touch Windows 8. you can see the interface is designed entirely around allowing them similar control. Not to mention its clearly not a PC OS, its definitely made for tablets. The rest simply is off the bad reviews.

In other news.. guess XBL is the next item to go. No cable, no satellite, and soon no XBL... not a problem. Work arounds exist and are easy to use anyways. Best of all, no ads!

Shame the sheeple can't figure this stuff out...

Re: Dubbed a Success, Microsoft Promises More Xbox Live Ads

Submitted by ChuckLez on Thu, 01/10/2013 - 12:28.

actually, in this case, ya, 37% is a really good. Ads and ad spaces can have really low click through rates to begin with anyways (granted, its comparing with website space, but 0-5% is practically a norm) when the individual knows it is an ad most of the time.

I do wonder though how much ad revenue is being generated from it though.

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