Common Sense Media Targets Video Game Ads, Armed With Survey Results

January 10, 2013 -

In an article talking about various groups meeting with Joe Biden's task force on gun violence this week in Washington, Ad Week points out that groups like Common Sense Media want to curtail ads for games during television shows, movies and big sporting events like NFL football.

They also point out the results of a recent nationwide survey by Common Sense Media and the Center for American Progress, claiming that 77 percent of parents believe that media violence—content in TV, movies and video games are at least partially to blame for violence in real life. The survey also concluded that 88 percent want ads for violent games, movies and TV shows to have restrictions if a large audience of children might be watching programming. Around 91 percent responded that they wanted theaters to limit previews for movies.

The survey was conducted earlier this month by Survey USA Market Research. The survey had 1,000 self-described parents with children ages 18 and younger.

Common Sense Media's top executive offered the following comments on the survey results:

"Our culture of violence seems to have made it the new normal that parents who take their kids to a movie theater or gather to watch a football game are at risk of exposing them to inappropriate content that is marketing video games or films rated for more mature audiences," James Steyer, CEO and founder of Common Sense Media, said in a statement.

It will be interesting to see if Common Sense Media's push to curtail advertising on TV gains any traction with policy makers and pundits. They also have an online petition at Change.org calling for putting a stop to ads for video games and violent movies when and where children can see them...

Source: Ad Week


Comments

Re: Common Sense Media Targets Video Game Ads, Armed With ...

People are idiots.  Why should we place any stock in what 77% of them believe?  I guess this is what happens when you can't get science to back up your bullshit agenda.  Surveys!

Re: Common Sense Media Targets Video Game Ads, Armed With ...

I am concerned that no one seems to be questioning the mental state of these shooter, in my opinion they all look like some whack a doo off their meds.

 

Re: Common Sense Media Targets Video Game Ads, Armed With ...

Common sense is often a misnomer, also often wrong. Common sense centuries ago was that the Earth was flat, that a rock would fall faster than an apple, that bathing made you sick, that maggots spontaneously arouse from rotting foods and such. Science has disproved all of that common sense. Pretty sure once we get a real and proper study that it will disprove links between mental illness and violent media.

Re: Common Sense Media Targets Video Game Ads, Armed With ...

Btw, the whole flat Earth belief in medieval times? That's a myth:
https://en.wikipedia.org/wiki/Myth_of_the_Flat_Earth
Be careful of your own "common sense" ;)

Re: Common Sense Media Targets Video Game Ads, Armed With ...

I'm 100% certain there's no actual common sense in that group.

Re: Common Sense Media Targets Video Game Ads, Armed With ...

What the hell is a "self-described parent"? Someone who is willing to claim they're a parent when they're not for a price just to back your bullshit? Sounds about right.

Re: Common Sense Media Targets Video Game Ads, Armed With ...

"77 percent of parents believe that media violence—content in TV, movies and video games are at least partially to blame for violence in real life."

Doesn't matter.

"88 percent want ads for violent games, movies and TV shows to have restrictions if a large audience of children might be watching programming."

They already do.

"Around 91 percent responded that they wanted theaters to limit previews for movies."

They already do.

 

Andrew Eisen

Re: Common Sense Media Targets Video Game Ads, Armed With ...

It's sadly something you see increasingly that people mistake belief for truth. The growing distrust towards science in the US must not help either.

 
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