Indie games portal Kongregate says that "core gamers" tend to spend way more money than casual gamers on its popular gaming destination (which is owned by retailer GameStop). Speaking to Develop, Kongregate CEO Jim Greer said that while the free-to-play titles it offers had a similar conversion rate to other platforms (two-to-three percent) paying core gamers were spending an average of approximately $60 a month.
He added that the typical number for a Facebook game was less than a quarter of that, although he did note that it mattered if the game was targeted at casual or core gamers.
"On the web our conversion rate is similar to other platforms," said Greer. "So you have two, two-and-a-half, three percent, depending on the game. But the average amount spent per month by a player who does spend is about as high as it gets, $60 a month since January."
"That’s the numbers we’re talking about, whereas a typical number for a Facebook game is less than a quarter of that," he continued. "But you know, it depends on the game. A poker game on Facebook has a more-core male audience, so will be higher, an aquarium game or something like that is about as low as it gets."
Greer went on to say that core gamers are just more engaged, and engaged players are more willing to "pay money."