EA: All Future Games to Have Microtransactions Because Consumers 'Enjoy Them'

February 27, 2013 -

Apparently consumers just love microtransactions so much that EA has decided to put them in every game it makes going forward. Those ideas sprang forth from the mouth of CFO Blake Jorgensen today during the Morgan Stanley Technology, Media, and Telecom Conference - as reported by GameSpot.

"We are building into all of our games the ability to pay for things along the way; to get to a higher level, to buy a new characters; to buy a truck or gun or whatever it might be," Jorgensen said. "And consumers are enjoying and embracing that way of business."

Likely those who don't pay any attention to microtransactions in any games are probably more indifferent to them than anything else. It is estimated that around 10 percent of gamers spend money on in-game transactions, but that figure mostly applies to free-to-play games - not retail games where the price tag could be anywhere from $50 - $70.

Jorgensen went on to say that in order for EA's microtransactions platform to flourish, the company needed to put the correct technology in place. This, he says has already been achieved by the work being done by chief technology officer Rajat Taneja.

"We've got to have a very strong backend to make sure…if you're doing microtransactions, and you're processing credit cards for every one of those microtransactions, you'll get eaten alive. And so Rajat's team has built an amazing backend to manage that and manage that much more profitably. We've outsourced a lot of that stuff historically; we're bringing that all in-house now."

Source: GameSpot


Comments

Re: EA: All Future Games to Have Microtransactions Because ...

Seems like another case of using sales as a means of popularity or as a measure of how good a service is.

The issue with micro-transactions is knowing where to stop, and companies like EA don't necessarily know where they line is or care if it's crossed. Selling cosmetic items is fine when where is the line drawn?

Some companies agree that the line is drawn at items that would create an unfair advantage to those who have the money to afford them, but when you consider that some MMOs sell items that reduce grinds (for rep, currency or xp) then you have to ask yourself where that line is again.

Re: EA: All Future Games to Have Microtransactions Because ...

I'll simply wait for any game I want to be on sale. And it's easier for me to not play EA games since Crysis no longer works for me.

Re: EA: All Future Games to Have Microtransactions Because ...

Yeah. And how long will it be before they make buying levels a thing that "consumers enjoy".

Re: EA: All Future Games to Have Microtransactions Because ...

'Consumer' must mean the corporate executives who think microtransactions are a pretty neat idea.

Re: EA: All Future Games to Have Microtransactions Because ...

Of course EA consumers "enjoy" micro-transactions - after all, only masochists and people who hate themselves still play EA games.

Re: EA: All Future Games to Have Microtransactions Because ...

And I will no longer buy EA games.... simple as that. Held out on Ubi games till the always on went, and EA is having fewer titles i even care about as they're just hashing out generic trash now anyways sooo.. shouln't be hard. That or the good ol' aftermarket is always an option.

Re: EA: All Future Games to Have Microtransactions Because ...

I do not enjoy microtransactions in my full priced retail game.

Re: EA: All Future Games to Have Microtransactions Because ...

I wouldn't have a problem with a microtransaction if I didn't already pay full price for a game.  

I reiterate a previous statement that this is equal to being sold the key to a glove-compartment on a car you already own.  

Re: EA: All Future Games to Have Microtransactions Because ...

True. A lot of microtransaction stuff is actually good as it doesn't affect gameplay in multiplayer games to speak of (TF2 for example, every new gun has a downside to make it less "ZOMG!!!"). The problem is that I paid $50 for it and got 5 games for it to boot, so TF2 really only cost me like $10.

But when you start charging people $60+ for a game and putting in a bunch of microtransactions that directly affect gameplay...

Re: EA: All Future Games to Have Microtransactions Because ...

I'd like to see the Harris Poll on that claim.

 

Andrew Eisen

 
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