The Entertainment Merchants Association (EMA) announced today that its Board of Directors has unanimously selected Mark Fisher to be the President and Chief Executive Officer of the trade association, effective immediately. Fisher has served as Interim President of EMA since the retirement of Bo Andersen in November of 2012.
"Having been part of the home video industry since shortly after its birth and having participated in the many transitions and transformations that the industry has experienced, I am honored to have been chosen to lead the home entertainment industry’s trade association," Fisher said. "I look forward to continuing to work with the members and staff of EMA to ensure that it remains the vehicle for advancing the common interests of video and video game retailers in both the physical and digital ecosystems."
EMA-member companies operate approximately 35,000 retail outlets in the U.S. and 45,000 around the world that sell and/or rent DVDs, computer and console video games, and digitally distributed versions of these products. Membership comprises the full spectrum of retailers (from single-store specialists to multi-line mass merchants, and both brick and mortar and online stores), distributors, the home video divisions of major and independent motion picture studios, video game publishers, and other related businesses that constitute and support the home entertainment industry.
The EMA does its fair share of defending the entertainment industry both in public and in court when necessary. The trade association's most recent victory was in Brown v. EMA, where it successfully won a U.S. Supreme Court case defeating a 2005 video game law that passed in the state of California. The court ruled in that case that video games are protected speech under the First Amendment of the U.S. Constitution.