Animal rights group People for the Ethical Treatment of Animals (PETA) are now protesting the treatment of aliens. Yes, they have decided that they will hand out fliers at the launch event of StarCraft 2: Heart of the Swarm in Irvine, Calif. tonight. The launch event, which will have several members of Blizzard Entertainment on hand at the Irvine GameStop, will be treated to the kind of ridiculous protests that only a group like PETA can put on. So what will they be doing at the Heart of the Swarm event? Handing out flyers reminding gamers that they should have "compassion for all beings," including those in the game. You can't make this stuff up.
The "Zerglings Have Feelings, Too" action is meant to help players view StarCraft 2's Zerg species with empathy, according to director of marketing Joel Bartlett.
"To paraphrase a great philosopher, the question is not 'Can Zerg reason?' nor 'Can they talk?' but 'Can they suffer when attacked with a Perdition flamethrower,'" Bartlett said. "PETA is full of StarCraft players, but we've always had empathy for the Zerg — and for anyone who is killed without consideration because they don't speak our language."
PETA will be in attendance at the GameStop located in the Irvine Spectrum Mall at 9 p.m. on Monday, March 11. StarCraft 2: Heart of the Swarm will be released at retail and online on March 12 for Windows PC and Mac. You can learn more about the expansion at Battle.net.