Media Molecule co-founder and studio director Siobhan Reddy has been named Australian Woman of the Year in the U.K. for 2013. The award is sponsored by Qantas Airways and the networking organization Australian Business.
Reddy was born in Sydney but migrated to the United Kingdom in the 1990s. She is in charge of the Guildford, U.K.-based studio that developed the LittleBigPlanet series and is hard at work on its latest IP called Tearaway. She was honored with the award last night in London.
"I feel it's given me probably a bit of a rocket up the bum in some way," said Reddy (as reported by The Daily Telegraph). "I've had my head down for so long just making things, that I've been bad in realizing how low the numbers of women are within games. In the last months I've started to think more about how I can encourage young women to get into games."
Along with her award, Reddy was given a prize package that included a free international business class flight to Sydney or Melbourne. Last month, the BBC Radio program Woman's Hour also named Reddy one of the 100 most powerful women in the U.K.