During the Game Developers Conference in San Francisco last week Google's YouTube announced a new API for game developers that allows them to allow users to directly stream video from their games without using an external streaming service such as Twitch.TV or Ustream. YouTube streaming is already in some games - like Call of Duty: Black Ops 2 - but the goal of the new API is to bring in-game streaming solutions tied to YouTube to far more developers. According to a report on The Verge, YouTube's API creates a stream based on live gameplay, transcodes it in real-time, and handles sending the correct resolution to viewers. The streams will also be available on Android and iOS.
Some see this as a defense against other more popular streaming services that gamers are using now - something Google and YouTube have not paid a lot of attention to as of late. With companies like Sony partnering with Ustream for the PS4, and Electronic Arts, Activision Blizzard, and Sony Online Entertainment partnering with Twitch, it makes sense that YouTube wants to invest more time and money making streaming work for those who make the games and those who want to share their play experiences with the rest of the world.