Microsoft to Sell Mediaroom to Ericsson

April 8, 2013 -

Microsoft announced that it plans to sell its ITPV business called Mediaroom to Ericsson. Microsoft said that the divesture of this company will put "100 percent of the company's focus on its TV consumer strategy for Xbox. The sale is still subject to regulatory approval, but it is likely to be finalized during the second half of 2013.

"It [the sale] allows Microsoft to commit 100 percent of its focus on consumer TV strategy with Xbox," said Yusuf Mehdi, corporate vice president of marketing, strategy and business for Microsoft's Xbox division, in a blog post.

"With the sale of Mediaroom, Microsoft is dedicating all TV resources to Xbox in a continued mission to make it the premium entertainment service that delivers all the games and entertainment consumers want — whether on a console, phone, PC or tablet," Mehdi added. "We will partner with content creators, studios, labels, networks, content aggregators, operators and distributors to make this happen."

Microsoft debuted Mediaroom in 2007. Mediaroom allows for the delivery of TV content to set-top boxes, PCs, Xbox 360s, tablets and phones.

Source: Polygon

 


 
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