NPD: 72 Percent of Gamers Playing Online

May 2, 2013 -

According to data collected from a consumer survey conducted by research firm NPD Group, 72 percent of those who play games say that they do so online. The data comes from NPD Group's Online Gaming 2013 report, which surveyed 8,800 self-described gamers earlier in the year about their preferences and gaming habits.

That 72 percent is up from the 67 percent who responded the same way in last year's report. Respondents also said that they are gaming more, with the average weekly time spent playing online up 6 percent. The boost in overall gaming time per week was 9 percent. NPD says that this increase in online gaming was seen across "virtually every type of device." Naturally, the PC remains the most popular choice for online gaming, with 68 percent of the respondents using that platform.

That number is down slightly from 72 percent last year. Mobile devices saw a double-digit percentage point increase for the year, with 56 percent of respondents saying they use a mobile device to game online. Digital distribution also continues to see a modest increase in popularity as 62 percent of players say they prefer to buy physical games, down from 65 percent last year.

Source: GII


Comments

Re: NPD: 72 Percent of Gamers Playing Online

I wonder if the polling was done online ;)

Re: NPD: 72 Percent of Gamers Playing Online

In a survey of more than 8,800 gamers conducted earlier this year, 72 percent of US respondents said they played games online, up from 67 percent last year. They also reported gaming more, with the average weekly time spent playing online up 6 percent. The boost in overall gaming time per week was 9 percent.

Really? And that's some sort of news or surprise?

Let's look at the reasons for those numbers (if they're even correct)...

1. You have gamers that play MMO's ... Yep, definitely playing online.
2. Then you have games like Diablo 3 and SimCity (just to name a few latest games) that you need to be always online even though it's really not needed.
3. There are many games that need to be connected to launch or activate a game and more than likely there are many who don't bother to turn off their net (disconnect) while playing.
4. For social media games (Facebook).

The more the gaming companies require a connection to the net, the more those numbers are going to go up (that's a no brainer). But, how many of those numbers (gamers) are by choice (they don't mind) and how many of those are because they don't really get a choice (forced if they want to play)? If the industry always gave the option for offline play and no need for a connection at all for registrations, game launches, no forced updates, etc... then you wouldn't see those numbers rising up so fast or so high.

Believe it or not, there are many gamers who still hate being connected while playing their games. But I guess trying to get the gaming companies to keep that in mind is going to make my head bleed... *HeadBang*

Re: NPD: 72 Percent of Gamers Playing Online

I imagine much of the devil is in the details here.  Not all people who play games identify as 'gamers', so that might skew things right there.  I would also be curious as to the exact wording since online play and playing online are not quite the same and I could see the two getting mixed up.

Last numbers I saw that looked specifically at the percentage of players engaged in multiplayer 'online' games (or online modes of gameplay) was around 30%.

Re: NPD: 72 Percent of Gamers Playing Online

I am part of the 28%.

 

Andrew Eisen

 
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